Electroencephalography (EEG) was the first of the noninvasive brain measures in neuroscience. Technical advances over the last 100 years or so have rendered EEG a true brain imaging technique. Here, we provide an accessible primer on the biophysics of EEG, on measurement aspects, and on the analysis of EEG data. We use the example of event-related potentials (ERPs), although the issues apply equally to other varieties of EEG signals, and provide an overview of analytic methods at the base of the so-called electrical neuroimaging framework. We detail the interpretational strengths of electrical neuroimaging for organizational researchers and describe some domains of ongoing technical developments. We likewise emphasize practical considerations with the use of EEG in more real-world settings. This primer is intended to provide organizational researchers specifically, and novices more generally, an access point to understanding how EEG may be applied in their research.
In real-world environments, information is typically multisensory, and objects are a primary unit of information processing. Object recognition and action necessitate attentional selection of task-relevant from among task-irrelevant objects. However, the brain and cognitive mechanisms governing these processes remain not well understood. Here, we demonstrate that attentional selection of visual objects is controlled by integrated top–down audiovisual object representations (“attentional templates”) while revealing a new brain mechanism through which they can operate. In multistimulus (visual) arrays, attentional selection of objects in humans and animal models is traditionally quantified via “the N2pc component”: spatially selective enhancements of neural processing of objects within ventral visual cortices at approximately 150–300 msec poststimulus. In our adaptation of Folk et al.'s [Folk, C. L., Remington, R. W., & Johnston, J. C. Involuntary covert orienting is contingent on attentional control settings. Journal of Experimental Psychology: Human Perception and Performance, 18, 1030–1044, 1992] spatial cueing paradigm, visual cues elicited weaker behavioral attention capture and an attenuated N2pc during audiovisual versus visual search. To provide direct evidence for the brain, and so, cognitive, mechanisms underlying top–down control in multisensory search, we analyzed global features of the electrical field at the scalp across our N2pcs. In the N2pc time window (170–270 msec), color cues elicited brain responses differing in strength and their topography. This latter finding is indicative of changes in active brain sources. Thus, in multisensory environments, attentional selection is controlled via integrated top–down object representations, and so not only by separate sensory-specific top–down feature templates (as suggested by traditional N2pc analyses). We discuss how the electrical neuroimaging approach can aid research on top–down attentional control in naturalistic, multisensory settings and on other neurocognitive functions in the growing area of real-world neuroscience.
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