In the era of the transition processes associated with the change of technological structures, the growth of the intensity of information support for new products, and the growing threats of unauthorized copying of the results of intellectual activity, the problem of assessing the technical and consumer novelty of experimental products remains relevant. Solving the problems of assessing the significant changes (drift) of requirements to the consumer parameters of new products or the introduction of new functional capabilities into the technological processes of innovative enterprises creates a core competitive advantage - technical and consumer novelty. In order to complement existing methods and approaches to the problem posed, in this article we present models of functionally necessary and functionally sufficient structures that differ on the basis of the basic structures represented by the point of a multidimensional space of functionally significant parameters that take into account existing limitations imposed by the level of development of scientific and technological progress and the evolution of the social environment, allow to exert control effects on the drift functionally significant parameters at any stage of the life cycle of innovation, subject to the use of specialized Total Quality Management tools.

The organization of production is based on technological preparation processes and subsequent tests for certification of a new product line. The existing methodology for organizing production is based on the basic structures of production technologies that include heterogeneous technological systems with a control superstructure and pronounced standard group elements that make up the integrity of any technology: personnel, equipment, materials and processes. Changing the standard element will change the state of the technological system; therefore, the introduction of the SMED methodology for the technological preparation processes of organizing new production or the optimization of existing production cycles will lead to a reduction in typical losses and a decrease in production cycle costs.

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In conditions when the volume of government orders for defense products may significantly decline, enterprises of the radioelectronic industry are faced with the need to move to civilian product markets, which will stabilize the order portfolio and reduce macroeconomic and technological risks. The article presents the main approaches to the analysis of the trend potential of complex technical systems on the example of unmanned aerial vehicles. Methods for assessing the quality of complex technical systems at different stages of the development of the potential of complex technical systems in the structure of the life cycle are proposed. A hypothetical fragment of a chronological analysis of the potential state of complex technical systems with a planning horizon of five to ten years is presented. The proposed approaches and mathematical models make it possible to predict the potential and to optimize the consumer characteristics of complex technical systems, based on the requirements of customers, the development of their needs, as well as on the implementation of advanced standardization.

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