Oral communication abstracts cases respectively. The cervix was measured using three techniques between the external os (EO) and the internal cervical os (IO) (single straight line, two straight lines, tracing), and the same three techniques between the external os and the lower pole of the egg (LPE). All measurements were repeated to assess the intra and inter operator variability. The value of measurements to predict PTB was compared based on ROC curves. Results: Mean cervical length examined by the single-line, two-lines and trace, from the EO to the IO, approaches were 37.4 mm (+/−3.9 mm), 39.1 mm (+/−4.2 mm), and 39.1 mm (+/−4.3 mm) respectively. Mean cervical length examined by the single-line, two-lines and trace, from the EO to the LPE, approaches were 48.7 mm (+/−7.7 mm), 52.7 mm (+/−8.7 mm), and 54 mm (+/−9.2 mm) respectively. The three methods using the OI were the most useful to predict preterm birth before 34 week's gestation. The most discriminating was the tracing techniques (AUC = 0.85) with a cut off of 37 mm (Se = 87%, Sp = 70%). However intra-and inter-operator agreements were higher with LPE-based methods as compared to IO-based methods. Conclusions: Tracing and single line methods from EO to IO have greater potential to predict preterm birth before 37 weeks' gestation although they have lower reproducibility than LPE-based methods. OC07.02 Clinical significance of the presence of amniotic fluid 'sludge' in asymptomatic patients at low and high risk for spontaneous preterm delivery

Teléfono celular 3121141265 ResumenActualmente existe un gran debate sobre la producción y el consumo de los organismos genéticamente modificados (OGMs) en México, ya sea para su uso alimenticio, en la agricultura o en aplicaciones médicas. Por ello se requiere obtener información sobre su viabilidad en el mercado. Por lo anterior, el objetivo del presente estudio fue medir las percepciones y actitudes de los consumidores sobre la producción y consumo de OGMs, en el estado de Colima, México, en 2015. Como materiales y métodos para obtener la información se estructuró un cuestionario con 60 preguntas que englobaron 11 factores latentes con un enfoque cuantitativo. El cuestionario se aplicó a 1 000 personas de la zona urbana del estado de Colima, México. Los resultados revelaron similitudes y diferencias importantes respecto a estudios realizados en otros países, mostrando, principalmente, que los encuestados no poseen la suficiente información sobre los OGMs, tienen desconfianza alta hacia los mismos y no perciben su valor social ni efectos positivos en la salud más allá de incrementar la productividad agrícola. Se concluyó que es necesario generar y proporcionar información científicamente correcta sobre los OGMs a los mexicanos para que estén mejor informados y puedan dar una opinión crítica sobre su consumo.Palabras clave: organismos genéticamente modificados, percepciones y actitudes del consumidor, Colima. Vol. 6, Núm. 12Julio -Diciembre 2017 DOI: 10.23913/ricea.v6i12.104 AbstractNowdays, there is a great debate on the production and consumption of genetically modified organisms (GMOs) in Mexico. Whether as food for human consumption or for medical applications, for this reason it is required information about its viability in the marketplace.Therefore, the objective of this study was to measure the perceptions and attitudes about the production and consumption of consumers towards GMOs in the state of Colima, Mexico at 2015. As materials and methods to obtain information a questionnaire with 60 questions that encompassed in 11 latent factors was structured. The questionnaire was applied to 1 000 people of the urban localities of Colima, México. The results revealed important similarities and differences with studies in other countries, showing mainly that respondents did not have sufficient information on GMOs, have a high distrust toward GMOs, and not perceive their social value and positive health effects beyond increasing agricultural productivity. We conclude that it is necessary to generate and provide scientifically accurate information on GMOs to the people, so they are better informed and can give a critical opinion on the use of GMOs.Keywords: genetically modified organisms, consumer perceptions and attitudes, Colima. ResumoAtualmente, há um grande debate sobre a produção e consumo de organismos geneticamente modificados (OGM) no México, seja para uso alimentar, agricultura ou aplicações médicas. Materiales y métodos ParticipantesCon la finalidad de lograr los resultados planteados, el objetivo de...

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For decades the economy was based on production and physical assets were the main source of resources. This situation has now changed, with intangible assets now being the main source of value creation and sustainability of competitive advantages in the company. The current definition of intangibles has focused on the strategic area within the Resource-Based Approach, emerging as a complementary structure to the Competitive Advantage approach. Goals: The analysis of intangibles as a scenario of competitiveness in the hotel industry, in particular, such as management, control and identification of unspecified intangibles. Metodology: Starting from the general objective, this research will have a mixed, quantitative and qualitative methodological approach. And through a quantitative research approach of analytical type, it is intended to know the influence of intangible resources on the factors that allow obtaining and sustaining a competitive advantage in the company. The above is based on the “Intellectus Model” (IADE-CIC, 2003) and the “Five Capital Model” (IADE-Caja Madrid, 2004). Contributios: Based on 106 variables analyzed, the multifactorial analysis by reduction of factors allows to determine 11 cross factors that contribute to generate the space of the intangible assets that in the case of the hotel which allows to be more competitive.