The purpose of this study is to find out the marketing strategies of an online lodging service. This study used descriptive qualitative methods for several online-based lodging services. The results of this study are the development of information technology has played an important role in providing convenience for people, especially in the world of online business. The focus includes economic entrepreneurship, business, communication, and information technology. This online lodging service becomes a media that provides business opportunities for everyone who can improve the Indonesian economy.

Fandom has become a sociocultural phenomenon. The phenomenon as a whole has shown how people consume media and participate in developing a new subculture based on the media. As the usage of the internet increases, social media has become a space that caters to the need of fandom communities, particularly Twitter. Twitter is a very powerful platform to reach a large online audience. With its high mobility function, Twitter has become a comprehensive medium for fandom communities to interact. The goals of this research are to identify the word-formation process in Indonesian internet slang language and to find out how these new slangs are being used in a textual context on Twitter. The research applies qualitative methods with a descriptive approach. In the process of collecting data, 5 tweets that contain fandom language-influenced Indonesian slang from Indonesian Twitter users were obtained. The data analysis is done by using Yule's morphology theory of the word-formation process. The results show that there are influences of fandom language in the creation of Indonesian internet slang words. The majority of word-formation processes of the slang words are multiple processes, indicating that there are not only word transformations, but there are also changes in the meaning. The research implies the adoption of new words from other language experiences meaning change which results in contextual transformation from the original words.