The aim of this study is to expand the existing understanding of green consumers' behaviour by proposing and testing an integrated conceptual model that explores the influence of consumers' personal concerns for the environment and general attitudes towards green products on brand‐related knowledge structures (image and associations) and relationship preferences (trust and brand equity) for green brands. A questionnaire‐based survey method was used to collect data using convenience sampling. One hundred and ninety‐nine usable responses were obtained. A structural equation modelling procedure was used to test the proposed hypotheses. The results confirmed that a positive relationship exists between consumer concern for environmental values and general attitudes towards green products. Both these constructs influence consumers' knowledge structure of a green brand (image and associations). Furthermore, a strong relationship exists between consumers' knowledge structure (image and associations) and their relational preference (trust and brand equity) with green brands. These findings are important for business strategy formulation by providing empirical support for the idea that a firm should invest its resources not only to project its environmentally friendly brands but also to build consumers' concern for environmental values and their attitude towards green products. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment

Quality academic achievement is based on the development of good reading skills. Generally, reading is important for students to cope up with the evolving world of knowledge. Information and Communication Technologies (ICTs) have vastly influenced the reading practices of students. The younger generation of the information age spends most of their time in front of screens. Due to these drastic changes in the fabric of reading, generation Z is more likely to adopt e-reading. Therefore, an empirical investigation was carried out to explore the reading habits of generation Z students. For the study, a survey-based quantitative research design was applied. Data was collected through a structured questionnaire. The population included the students of two schools - one semi-government and one private higher secondary school of the Lahore district. The sample was selected purposively. Findings revealed that generation Z students prefer to read in paper form and in the English language. On average they read for up to four hours daily, preferably at home and mostly for academic purposes. They prefer print format, however, the advantages associated with e-reading motivate them to use electronic contents. One of the noteworthy findings is that libraries (academic/public) were their least preferred place for reading and obtaining reading material. The findings of the study would help parents, educators, and publishers to take necessary measures for promoting reading habits among students. The research findings would serve as a guideline for educationists to plan education policies according to the need and preferences of the future generation and for libraries to develop user-centered library services.

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We present elemental analysis and thermal characterization of pure and two different concentrations of zinc-doped copper oxide (CuO) samples using different analytical techniques. The quantitative as well as qualitative investigations, were performed by incorporating calibration-free laser-induced breakdown spectroscopy (CF-LIBS) technique. The plasma was generated on the samples surface by focusing a first harmonic of Nd: YAG laser of 1064 nm wavelength and the time-integrated emission spectra was achieved through a set of five spectrometers equipped with a charge-coupled-device. The acquired optical emission spectra from laser-generated plasma show different concentrations of zinc and copper in different samples which are consistent with their percentage composition measured during the sample synthesis. Using LIBS emission analytical lines, the Boltzmann technique was utilized for estimating the excitation temperature, while the number density was evaluated using the well-known Stark broadening line profile method. Besides, the CF-LIBS elemental analysis was validated by the x-ray fluorescence technique. For the optical study, ultraviolet–visible spectroscopical analysis was performed to find the bandgap of pure and zinc-doped copper oxide samples and consequently, variation in bandgap was studied with the growth of zinc doping. In addition, the thermal properties of the samples were analyzed using the beam deflection spectroscopy technique. The results shows that thermal diffusivity ( D ) and thermal conductivity ( κ ), increased with an increase in zinc concentration.

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