Study was undertaken to find quality assurance practices being adopted in public and private sector higher education institutes of Punjab Pakistan. There were total 156 faculty members (male & female) in the selected four departments of 10 selected universities (5 from public and five from private) which constitute as accessible population of this study. Self-constructed instrument was validated by expert opinion and pilot testing. The responses of the faculty members were measured with the help of frequency and their percentages, mean and standard deviations. It was concluded that the quality assurance practice regarding quality learning environment, quality learning outcomes, quality content etc are contributing towards the provision of learning environment. Institutions wise no significant difference was found in all quality assurance practices discussed in the study. It was recommended that practical application of other countries may be put to practice on small scale first and thereafter on extensive level.

Marketing professionals are under a great deal of stress due to many antecedents of stress such as overload, role ambiguity, role conflict, responsibility, participation, etc. The stress badly affects the physical, cognitive and behavioural health and also effects professionalism as well as person's consistency in the environment and acceptance to change .The outcomes of stress is also seen on work performance. This study examines the relationship between job stress and work performance by using (n=3200) data of marketing professionals, designated as managers and assistant managers in multinational companies working in Pakistan. The data obtained through questionnaire and analysed on percentages. The comparison of the level of stress and performance showed that out of respondents who had low stress 58.33% were performing at a high level as compared to the 70% respondents who had high stress but their performance was low. The difference between the above two percentages was 11.67 % which supported the hypothesis. The results showed that job stress significantly reduce the performance of an individual. The results also suggested that organization should plan to help the employees in coming out of stress.

This study was undertaken to find issues and problems in quality assurance practices in public and private sector higher education institutes of Punjab Pakistan. There was a total of 156 faculty members (male & female) in the selected four departments of 10 selected universities (5 from public and five from private) which constitute an accessible population of this study. All the teachers and head of departments of those selected departments were the respondents of this study. The self-constructed instrument was validated by expert opinion and pilot testing. The responses of the faculty members were measured with the help of frequency and their percentages, mean and standard deviations. Each table is formed on the basis of the variables of the study. It was concluded that the biggest hurdle in quality assurance identified by this research is the unavailability of data for quality assurance. It was recommended by the researcher that the financing system by the HEC should be revised to even the playing field even more. This could be done by expanding the needs-based scholarship program for students attending private HEIs.