This study investigates the relationship between the dimensions of electronic (E)-banking service quality and customer purchasing intentions with the mediating role of customer satisfaction. Data were collected from employees and customers, working in different banks of Qatar through a validated closed-ended questionnaire from a sample of 235. Correlation analysis and regression analysis were implied to the obtained data to test the study hypothesis, and the report provided accurate results as per our expectations. The results of the study indicate that reliability, efficiency, responsiveness, communication, security, and privacy have a significant and positive impact on customer purchasing intentions. Customer purchasing intentions are significantly increased when the customers are satisfied with E-banking service quality. The mediating role of customer satisfaction was established for E-banking service quality and customer purchase intentions. Customer satisfaction tested as a mediator has shown a partial impact on the relationship between information technology (IT), E-banking service quality, and customer purchasing intentions. This study has significantly contributed to the area of research primarily within the domain of behavioral finance. The study also provides significant implications for academicians and practitioners.
The main aim of this study is to examine the competitive strategies of Islamic banks in Pakistan that they should adapt to compete in the banking industry. To achieve the aim, the authors conduct a study which is based on a theoretical framework. We examine the current situation of Islamic banking by investigating the current external environment using PEST (Political, Economic, Social and Technological) analysis, the industrial environment using Porter's Five Forces Model and internal environment using resource and competency analysis based on SWOT frame (Strengths, Weaknesses, Opportunities and Threats). The authors find that Islamic banks should employ differentiation strategy aimed at achieving a competitive advantage by offering better services and products. For achieving competitive position Islamic banks should adopt marketing tactics for attaining large market share, and conduct training workshops to deliver knowledge about Islamic banking to employees and also create awareness about the importance of interest-free banking in general public. This research paper is the first to examine the competitive strategies of Islamic banks in Pakistan the results of this study are valuable to Islamic Banks in Pakistan and the industry as it exposes the gaps in their strategy, which is addressed in time will help deter competition. They are also capable of gauging the success of the banks in employing specific competitive strategies.
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