Covid-19 pandemic has made MSME actors experience a decrease in income turnover, so the emergence of this study aims to explain the strategies that can be carried out by MSMEs in Bogor City in increasing income during the covid-19 pandemic. This study also explains the role of Islamic fintech in helping MSMEs to increase their income. This study uses qualitative methods with data collection techniques in the form of interviews, and documentation. The primary data in this study were Mr. Robby as the Head of the Manager of the Muslim Cares Application and Mrs. Nuryayoh as the owner of the Catering. The results of the study stated that the role of Islamic fintech, namely the Muslim Peduli application, was able to help increase the profit of MSMEs catering to Nuryayoh during the COVID-19 pandemic by collaborating with the blessing menu feature in the Muslim Peduli application. Keywords: Syari'ah Fintech, Covid-19 Pandemic, Profit, and MSME