This study aims to explain the marketing strategy in marketing the gold savings products found at Pegadaian Syariah Bogor Baru and how the right strategy is to attract customers to use the Gold Savings product. This research is a field research using a qualitative descriptive approach with primary and secondary data sources. In collecting data, researchers used interviews, observation and documentation techniques. The resource persons of this study were three employees of the Syariah Pawnshop Bogor Baru Branch and two customers of the Gold Savings product. The results of this study indicate that the application of marketing strategies provides services and information that is quite good for customers of gold savings products. From the aspect of the marketing mix contained in the branch office, such as; advertising, personal selling, sales promotion, publicity and direct marketing. Thus, the right strategy is to attract more customers by developing digital technology, this media has been loved by all generations because it can be easily accessed and at any time so that the strategy through digital will be very effective to reach as a whole. Keywords: marketing strategy, sharia pawnshop, gold savings
Covid-19 pandemic has made MSME actors experience a decrease in income turnover, so the emergence of this study aims to explain the strategies that can be carried out by MSMEs in Bogor City in increasing income during the covid-19 pandemic. This study also explains the role of Islamic fintech in helping MSMEs to increase their income. This study uses qualitative methods with data collection techniques in the form of interviews, and documentation. The primary data in this study were Mr. Robby as the Head of the Manager of the Muslim Cares Application and Mrs. Nuryayoh as the owner of the Catering. The results of the study stated that the role of Islamic fintech, namely the Muslim Peduli application, was able to help increase the profit of MSMEs catering to Nuryayoh during the COVID-19 pandemic by collaborating with the blessing menu feature in the Muslim Peduli application. Keywords: Syari'ah Fintech, Covid-19 Pandemic, Profit, and MSME
This study aims to determine the effect of Islamic financial literacy, Islamic branding, and religiosity on student decisions in using Islamic banking services. The dependent variable in the study is student decisions, while the independent variables are Islamic financial literacy, Islamic branding, and religiosity. The data in this study were collected through questionnaires distributed to active FAI students class 2017-2018 who had transacted using Islamic banks. The research method used is quantitative. The population in this study are active students of FAI class 2017-2018 who have transacted using Islamic banks, with data collected totaling 100 respondents. The data analysis tool used in this study uses the Partial Least Square (PLS) approach. The results of this study indicate that there is a positive and significant influence of the Islamic financial literacy variable, Islamic branding on student decisions in using Islamic banking services, while the religiosity variable has a positive but not significant effect on student decisions in using Islamic banking services. Keywords: Using Islamic Banking Services, Islamic Financial Literacy, Islamic Branding, Religiosity, and Student Decisions
Building a home life is not always about harmony, there is often a problem whether it is small or great, internal or external factors, and one or both cannot carry out their duties as husband and wife. If both cannot control themselves in dealing with each problem, not eliminating the likelihood will only increase the larger one, so the final solution to resolve it is divorce. The purpose of this study is to find out what factors influenced a person to file a divorce at the cibinong religious court in 2021. The methods used are descriptive methods using a qualitative approach, the research used is field research (field research) to get the needed data. A divorce lawsuit taking place at the cibinong religious court in 2021 is affected by a continuing factor of contention and contention with a percentage of 69.04%, an economy with a percentage of 19.20%, abandoning one party with a percentage of 9.41%, apostasy and violence of a similar percentage of 0.77%, polygamy with a percentage of 0.33%, a moral/ moral crisis with a percentage of 0.30%, a husband is sentenced to prison by a percentage of 0.04%, a body defect of 0.04%, And forced mating with a percentage of 0.03%.Keyword: divorce, court, factors.
This study aims to determine the effect of Islamic financial literacy, Islamic branding, and religiosity on student decisions in using Islamic banking services. The dependent variable in the study is student decisions, while the independent variables are Islamic financial literacy, Islamic branding, and religiosity. The data in this study were collected through questionnaires distributed to active FAI students class 2017-2018 who had transacted using Islamic banks. The research method used is quantitative. The population in this study are active students of FAI class 2017-2018 who have transacted using Islamic banks, with data collected totaling 100 respondents. The data analysis tool used in this study uses the Partial Least Square (PLS) approach. The results of this study indicate that there is a positive and significant influence of the Islamic financial literacy variable, Islamic branding on student decisions in using Islamic banking services, while the religiosity variable has a positive but not significant effect on student decisions in using Islamic banking services. Keywords: Using Islamic Banking Services, Islamic Financial Literacy, Islamic Branding, Religiosity, and Student Decisions
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