ABSTRACT The study aims to find out the effect of the marketing mix on customer satisfaction of Al-Amin Islamic Store Laladon and its research. The independent variable in the study is the marketing mix, which consists of product, price, promotion, and place variables, and the dependent variable is customer satisfaction. The method used in this study is quantitative by using two data analysis techniques, namely descriptive statistical analysis techniques to find out and describe data from respondents' answers to statements in answering questionnaires and inferential statistical analysis techniques using SEM data analysis methods (structural equation modeling)with PLS approach(partial least square)processed using smartPLS 3 application. The results of this study show that Al-Amin Islamic Store Laladon Bogor has implemented a marketing mix consisting of products, prices, promotions, and places well. Then based on the results of hypothesis testing shows that product variables, prices and promotions have a positive and significant influence on customer satisfaction, while place variables have a positive but not significant influence on customer satisfaction. Simultaneously product, price, promotion and venue variables had a 67.7% influence on customer satisfaction, while the remaining 32.3% were affected by other variables not studied in the study. Keywords: Marketing Mix, Customer Satisfaction, Halal Industry
The uneven financial literacy of the Indonesian people indicates that there are people who have not been able to use the services of Islamic financial institutions, both financing and deposits at Islamic banks. The quality of infrastructure is still relatively poor so that the Sustainable Development Goals (SDGs) have not been created. This study aims to determine the effect of financial inclusion on economic growth, the influence of Islamic banks on economic growth, the effect of financial inclusion on infrastructure, and the influence of Islamic banks on infrastructure. This study uses associative quantitative research, using Financial Inclusion variables (Islamic Bank Third Party Funds) and Islamic Bank variables (Islamic Banking Financing) to find out whether there is an effect of these variables on the dependent variable, namely Economic Growth (GRDP) and National Infrastructure (Length). Streets). The data collected is secondary data and time series data. In this study using panel data regression method which is processed using Eviews 9. The findings of this study are that Financial Inclusion does not have a significant effect on Economic Growth, Financial Inclusion has a significant and positive effect on National Infrastructure, Islamic Banks do not have a significant influence on Economic Growth, and Islamic Banks do not have a significant influence on National Infrastructure. In the variables of Financial Inclusion, Islamic Banks, Economic Growth and National Infrastructure, it is recommended to use other, more varied indicators so that we can all reach how far the inclusiveness of Islamic finance in Indonesia. And, be more focused and can have a positive impact on the SDGs program broadly for the national and international community. Keywords: Financial Inclusion, Islamic Banks, Economic Growth, National Infrastructure, Sustainable Development Goals (SDGs).
The uneven financial literacy of the Indonesian people indicates that there are people who have not been able to use the services of Islamic financial institutions, both financing and deposits at Islamic banks. The quality of infrastructure is still relatively poor so that the Sustainable Development Goals (SDGs) have not been created. This study aims to determine the effect of financial inclusion on economic growth, the influence of Islamic banks on economic growth, the effect of financial inclusion on infrastructure, and the influence of Islamic banks on infrastructure. This study uses associative quantitative research, using Financial Inclusion variables (Islamic Bank Third Party Funds) and Islamic Bank variables (Islamic Banking Financing) to find out whether there is an effect of these variables on the dependent variable, namely Economic Growth (GRDP) and National Infrastructure (Length). Streets). The data collected is secondary data and time series data. In this study using panel data regression method which is processed using Eviews 9. The findings of this study are that Financial Inclusion does not have a significant effect on Economic Growth, Financial Inclusion has a significant and positive effect on National Infrastructure, Islamic Banks do not have a significant influence on Economic Growth, and Islamic Banks do not have a significant influence on National Infrastructure. In the variables of Financial Inclusion, Islamic Banks, Economic Growth and National Infrastructure, it is recommended to use other, more varied indicators so that we can all reach how far the inclusiveness of Islamic finance in Indonesia. And, be more focused and can have a positive impact on the SDGs program broadly for the national and international community. Keywords: Financial Inclusion, Islamic Banks, Economic Growth, National Infrastructure, Sustainable Development Goals (SDGs).
This study aims to explain the marketing strategy in marketing the gold savings products found at Pegadaian Syariah Bogor Baru and how the right strategy is to attract customers to use the Gold Savings product. This research is a field research using a qualitative descriptive approach with primary and secondary data sources. In collecting data, researchers used interviews, observation and documentation techniques. The resource persons of this study were three employees of the Syariah Pawnshop Bogor Baru Branch and two customers of the Gold Savings product. The results of this study indicate that the application of marketing strategies provides services and information that is quite good for customers of gold savings products. From the aspect of the marketing mix contained in the branch office, such as; advertising, personal selling, sales promotion, publicity and direct marketing. Thus, the right strategy is to attract more customers by developing digital technology, this media has been loved by all generations because it can be easily accessed and at any time so that the strategy through digital will be very effective to reach as a whole. Keywords: marketing strategy, sharia pawnshop, gold savings
This study aims to find out 1) To find out the understanding of Islam towards the ethics of dressing class XI students in MAN 1 Bogor Regency 2) To find out the ethics of dressing class XI students in MAN 1 Bogor Regency 3) To find out the effect of understanding the religion of Islam on the ethics of dressing class girls XI at MAN 1 Bogor Regency. The method used is quantitative. Data collection techniques with a questionnaire and sample 60 students. The data that has been obtained is then analyzed by analyzing the validity, reliability, normality and homogeneity tests after calculating the Product Moment correlation formula. The results of this study indicate that: from the hypothesis test related to the influence of understanding of Islam on dress ethics in class XI in MAN 1 Bogor District, shows that: according to calculations using the Product Moment formula the rxy value of 0.707 was obtained and consulted with the value of r table at a significant level of 5% of 0.254. Because rxy tabel r table is at a significant level of 5%, the results are significant. At index 0.70-0.90 which means there is a strong or high correlation between variable X and variable Y so that the null hypothesis (Ho) is rejected the hypothesis (Ha) is accepted. This means that there is a significant strong or high relationship between the understanding of Islam and the ethics of dressing in MAN 1, Bogor Regency. Keywords: Understanding Religion; Dressed Ethics. AbstrakPenelitian ini bertujuan untuk mengetahui 1) Untuk mengetahui pemahaman agama Islam terhadap etika berpakaian siswi kelas XI di MAN 1 Kabupaten Bogor 2) Untuk mengetahui etika berpakaian siswi kelas XI di MAN 1 Kabupaten Bogor 3) Untuk mengetahui pengaruh pemahaman agama Islam terhadap etika berpakaian siswi kelas XI di MAN 1 Kabupaten Bogor. Metode yang digunakan adalah kuantitatif. Teknik pengumpulan data dengan angket dan sempel siswi sebanyak 60 orang. Data yang telah diperoleh lalu dianalisis dengan analisis uji validitas, reliabilitas, normalitas dan homogenitas setelah menghitung dengan rumus korelasi Product Moment. Hasil penelitian ini menunjukan bahwa: dari uji hipotesis berkaitan dengan adanya pengaruh pemahaman agama Islam terhadap etika berpakaian pada kelas XI di MAN 1 Kabupaten Bogor. Menunjukan bahwa: sesuai perhitungan dengan menggunakan rumus Product Moment di peroleh nilai rxy sebesar 0.707 dan dikonsultasikan dengan nilai r tabel pada taraf signifikan 5% sebesar 0.254. Karena rxy ≥ r tabel pada taraf signifikan 5% maka hasilnya signifikan. Pada indeks 0,70-0,90 yang berarti terdapat korelasi yang kuat atau tinggi antara variabel X dan variabel Y sehingga hipotesis nol (Ho) ditolak hipotesis (Ha) diterima. Hal ini berarti ada hubungan kuat atau tinggi yang signifikan antara pemahaman agama Islam terhadap etika berpakaian di MAN 1 Kabupaten Bogor. Keywords: Pemahaman Agama; Etika Berpakaian.
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