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To consider the possibility of developing ecological tourism in the districts of the North Kazakhstan region of the Republic of Kazakhstan, based on the conducted sociological research and the available natural and recreational potential. The analysis of the conducted sociological survey is given, using methods of statistical and mathematical processing. Visualization of the presented materials was carried out by means of mapping. The study and analysis of the data obtained allowed us to reveal the natural and recreational potential of the studied areas and determine the degree of their demand as objects for tourism development. The results of the sociological survey determined the possibility and necessity of the development of regional ecological tourism, the uniqueness of local natural and recreational facilities by respondents. A cartographic material has been prepared that clearly reflects the opportunities, problems and prospects for the development of the tourism industry in the region. The natural and recreational potential of the territory of the North Kazakhstan region is certainly of interest. Natural and recreational facilities that are potential for the development of the tourism industry in the North Kazakhstan region have been identified on the territory of the studied areas. The border position of the North Kazakhstan region makes it possible for tourists from Russia to visit it. The results of the sociological survey allow us to conclude that the study of the native land has a positive effect on the patriotic education of the younger generation, and is also one of the factors in the development of eco-tourism.