This article is devoted to the research of world cultural heritage sites in the territory of Kazakhstan, their influence on tourist flows, and the formation of new routes in the direction of ethnocultural tourism. In the article, the authors analyze the phenomenon of ethnocultural tourism development as a way of knowing the historical, cultural, and natural heritage of the country. In the course of research activities, a survey was conducted, priority objects for the development of ethno-cultural tourism in the Southern region of the Republic of Kazakhstan were identified. The result of the study was the development of a technological map of the route "Turkestan - echo of centuries", which will significantly affect the popularization of UNESCO's cultural and natural heritage, as well as the quality of excursion services along this route, which will undoubtedly have a positive impact on the formation of tourist flows of domestic and inbound tourism in Kazakhstan, and will also allow to prepare new directions within the framework of ethno-cultural tourism.

In the article, the authors present an overview of the historical line of development of the human resource management (HRM) system in the Republic of Kazakhstan, define the conceptual framework of modern sustainable development of HR management in tourism, and form focus area in its development. In the course of the research, a survey has been conducted among the entities of the tourism industry of Kazakhstan, which was attended by representatives of the business environment of the near and far abroad countries. The results of the survey among specialists in the tourism industry have formed the basis of large-scale research. The strengths and weaknesses of HRM in tourism of the Republic of Kazakhstan have been identified; the analysis of modern trends in HRM of the country reflected in regulatory and legislative documents, state demands, the business and social environment have been carried out. The authors propose a three-stage model of mastering the HR competencies in the tourism education of the Republic of Kazakhstan.

The article presents the experience of scoring sacred objects, the most promising for the purposes of development of sacred tourism in the territory of Almaty region of Kazakhstan. These objects were the object of research, and the subject was the methodology of integrated assessment of these objects in order to determine the most priority and promising centers of sacred tourism in the studied territory. The research purpose is to determine the tourist attractiveness of sacred objects of Almaty region. The level of tourist attractiveness of sacred objects of Almaty region was assessed using the method of expert assessments. The tourist attractiveness of the studied objects was estimated in points by 3 groups (suitability, accessibility, significance) and by 6 indicators. 14 most attractive sacred objects for tourists of Almaty region were allocated. The obtained results allow the parties interested in the development of sacred tourism to concentrate their efforts on developing the most attractive sacred objects for tourists.

Современный этап развития туризма характеризуется смещением акцента на развитие сакрального туризма, для реализации которого Казахстан располагает огромным потенциалом. Богатое историко-культурное наследие и вместе с тем возросший интерес к сакральным объектам со стороны туристов и паломников актуализирует вопрос оценки потенциала развития сакрального туризма. Оценка ресурсного потенциала сакрального туризма является основным инструментом регулирования развития данного направления и определения перспектив ее развития. В статье представлены результаты оценки потенциала развития сакрального туризма Казахстана. Учитывая недостаток определенных статистических показателей в исследовании, на основании отобранных критериев оценки, путем применения общепринятого метода баланса и экспертного интервьюирования была предпринята попытка оценить потенциал сакрального туризма в разрезе административных областей Казахстана. Проведенный анализ показал неравномерность распределения потенциала, подтверждающую, что наибольшей возможностью принять и обеспечить потенциальных туристов имеющими ресурсами (природно-климатическими, сакральными) и инфраструктурной обеспеченностью обладают области, расположенные на юге и в центральной части страны. Административные области, расположенные на западе, востоке и севере страны, характеризуются средним и низким значениями потенциала развития сакрального туризма. Результаты исследования могут быть использованы для решения организационноуправленческих задач в целях развития сбалансированного развития сакрального туризма на региональном и локальном уровнях.

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