The relevance of the research is determined by the interaction of a language and a man in the worldwide network and the increased influence of human communication on the linguistic activities. The objective of the research is to find out the level of personal and text generating of the Russian and Kazakhstani political Internet comments in the personal linguistic aspect. Methods of the research: collection and contextual analysis of the material, comparative-contrastive, descriptive methods and the method of quantitative estimation were applied in order to study this subject. The analysis performed was based on the parametrization of the political online comments. Moreover, the article deals with the human factors issue in the speech generating. Each generated text reflects a linguistic personality possessing a set of linguistic abilities governing the linguistic diversity and the variability of oral activity. The research outcomes showed that while generating the Russian Internet comments, the factor of personality conditioned by the parameters of the subjectivity of the linguistic persona predominates whilst the textual factors predominate in the Kazakhstani Internet comments. The significance of the study: the text generation parameters have been identified within the personal and textual strategies of text generation and the quantitative ratio of the personal and the textual has been determined in the Russian and Kazakhstani political Internet commentaries.

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Development of computer networks, informational and communication technologies have had an undeniable impact on the linguistic or rather speech sphere of human life and contributed to the texts emergence of different genres. The proposed work is devoted to the study of Kazakhstani political Internet commentaries in derivational and linguo-personalological aspects. The text of a political article has a potential of derivational functioning, which is realized in the text of an online commentaryinfluenced by variable strategies and tactics. The aim of the study is to determine parameters of personal and textual generation of Kazakhstani political Internet comments. Taking as a basis for classification the parameters of the content, form and function of the secondary text, we identified the tactics of text generation within the subjective (personal) and objective (textual) strategies of textual activity. The result of text-derivatological and llinguo-personalological research showed that Kazakhstani Internet comments are dominated by a text strategy, where the most used tactics are keyword tactics and copial contenttactics.

The article is devoted to the results of a linguistic-personal research conducted on the basis of political Internet commentaries published on Russian sites. The article considers such aspects of the topic as: Internet communication, text-derivatology, linguistic-personology. In this study, special attention is paid to the virtual linguistic persona, reconstructed on the basis of their political Internet comments which manifest the linguistic abilities in the mental and psychological aspect. Methods of comparative-contrastive, descriptive methods and the method of quantitative estimation were applied in order to study this subject, and the research is based on the text-derivative analysis of derived texts, which are considered in the formal, content and functional plans. The purpose of the study is to determine the factors of personal text generation of Russian political Internet comments in the linguistic-personalological aspect. In the proposed article, a linguistic personality is reconstructed on the basis of political internet comments which reflect her linguistic abilities. In the course of linguistic analysis, the following methods were used: linguistic description, derivatological analysis technique, sampling method. As a result of analysis of political Internet comments, the parameters of the personal factor of text generation were revealed.