Consumers’ increasing fascination with recreational eating out has contributed to numerous transformations in the upmarket restaurant practice. This paper explores such changes in regard to the “social” aspects of eating out, focusing particularly on the “cultural phenomenon” and practice of eating publicly alone (solo dining). Specifically, the paper extends previous portrayals of solo dining as a bundle of aloneness and togetherness by exploring such interplay in the context of the aestheticization of eating and/or the aesthetic food(ie) movement. Based on the interviews of Finnish food/restaurant enthusiasts and exponents of solo dining, the paper firstly depicts solo dining as a practice in which eating publicly alone is celebrated for the sake of enhanced aesthetic immersion. Secondly, the paper argues that solo dining can indeed be interpreted as a form of eating together and depicts the myriad ways, both concrete and “anonymous”, through which solo restaurant meals are shared between like-minded enthusiasts. Thus, the aesthetically oriented slice of solo dining becomes not understood as a complete departure from the ideal of shared public meals but as an alternative manifestation of commensality within an enthusiasm-based consumer group characteristic of late modern consumer culture.

expertise lies in the study of food culture, food choices and the social and cultural aspects of eating. In international and national projects, she has studied eating patterns in the Nordic countries, sustainable food consumption, the consumption and future prospects of meat and plant-based proteins, weight management as a practice, and consumer acceptance on food-related innovations. She has wide experience in using both qualitative and quantitative methods. She has authored and coauthored in total 33 refereed scientific articles in journals and books.