The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods. The results of this first year's research were successfully profiled and mapped tourist destinations. From the results of the research, it is known that there are still many things that must be addressed, and continued in the second research stage and so on.

There are four main points to be addressed clearly in the abstract section: (1) background of research title, (2) research purpose, (3) research methodology, and (4) research result/contribution. The background section should be the shortest part of the abstract and should very briefly outline the following information: What is already known about the subject, related to the paper in question? What is not known about the subject and hence what the study intended to examine (or what the paper seeks to present -purpose). In most cases, the background can be framed in just 2-3 sentences, with each sentence describing a different aspect of the information referred to above. The purpose of the research, as the word itself indicates, is to provide the reader with a background to the study, and hence to smoothly lead into a description of the methods employed in the investigation. The methodology section is usually the second-longest section in the abstract. It should contain enough information to enable the reader to understand what was done, and important questions to which the methods section should provide brief answers. The results section is the most important part of the abstract, and nothing should compromise its range and quality. The results section should, therefore, be the longest part of the abstract and should contain as much detail about the findings as to the journal word count permits.

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Maritime tourism is a leading sector. However, tourist visits fluctuate. Variables that are suspected to be the cause of the fluctuating number of visits are because they have not been able to create

Maluku is a strategic area as a tourism destination because it has unique characteristics, but tourism service managers are less than optimal in utilizing market attractiveness, and they lack the distinctive competencies of the company. In addition, strategic partnerships with stakeholders have not been developed optimally. This study uses an economics approach that is acculturated with strategic management science with a focus on the level of management understanding of market attractiveness, distinctive competencies and strategic partnerships in the tourism service industry in Maluku Province. The research method is using a survey method which includes a descriptive survey and an explanatory survey. The unit of analysis in this study is the tourism service industry in Maluku with the unit of observation being the head of a tourism service company in Maluku. The test was carried out using a structural equation model. The results show that the perceived market attractiveness is not yet fully attractive to tourism service companies in Maluku, distinctive competencies and strategic partnerships have not been maximally developed by tourism service companies in Maluku. The test results also show that there is a simultaneous or partial effect of market attractiveness and distinctive competencies on strategic partnerships. Strategic partnerships are more dominantly formed by distinctive competencies and the dimension that gives the highest contribution is organizational capability.