El sector de la comunicación corporativa y las relaciones públicas es una rama de actividad que se encuentra en un momento de crecimiento empresarial. El objetivo de este estudio es describir las características y servicios de las principales agencias y consultoras de comunicación que operan en España, así como conocer el perfil de sus profesionales. Metodología. Para afrontar los objetivos se ha realizado una revisión de las webs de estas empresas y una encuesta a sus profesionales. Resultados. Los datos muestran que es un sector en crecimiento con alta especialización en el que las mujeres están muy presentes en el staff de sus empresas. Aunque los consultores cuentan con una elevada cualificación, no hay un perfil homogéneo que les caracterice. Conclusiones. El sector está en continua evolución y requiere de profesionales con alta formación que desarrollen servicios especializados y específicos, sobre todo en el ámbito digital.

El presente ensayo es una reflexión práctica y fundamentalmente bíblica sobre la presencia de Dios en relación al ser humano, la cual identificamos y dividimos a modo de aproximación metodológica en cinco momentos particulares de la historia. Nos centraremos en los textos bíblicos del Nuevo Testamento, pues a partir de ellos se confirma y produce una deslocalización y reemplazamiento de la teología del templo. Finalmente, las casas de Dios construidas con manos humanas se rinden ante el significado redentor de Cristo en cada persona y en su iglesia a través del Espíritu Santo, quien nos convierte en verdadero templo de Dios.

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This article explores advertising as a space where spiritual discourses are reproduced from the critical approach of academics in communication and sociology, along with professionals in the advertising sector. Therefore, a qualitative methodology of semi-structured interviews with a panel of fifteen experts was used. This research aims to develop a discourse derived from the interviewee’s experience of the meaning provided by advertising as a transcendent dimension. The interviews were analysed by applying a spiral model by simple induction. The study identifies a compensatory character between brands and religions based on a functional definition of the latter, where brands have acquired the ability to construct social meaning, offer an existential programme to the individual, and arouse identity and awareness through their own narration. Without disregarding the economic objective of corporations or the different levels of transcendence expressed by brands and religious forms, there is consensus on advertising’s attempt to follow the same scheme of adhesion, claims, symbology, and evocations offered by religions, assuming a post-materialist turn of the advertising discourse towards transcendental values, even superficially or banally. The list of interviewees and the use of this technique, which has not previously been applied to the interactions between advertising discourse and spirituality, provide an original perspective on this emerging study field

This article explores advertising as a space where spiritual discourses are reproduced from the critical approach of academics in communication and sociology, along with professionals in the advertising sector. Therefore, a qualitative methodology of semi-structured interviews with a panel of fifteen experts was used. This research aims to develop a discourse derived from the interviewee’s experience of the meaning provided by advertising as a transcendent dimension. The interviews were analysed by applying a spiral model by simple induction. The study identifies a compensatory character between brands and religions based on a functional definition of the latter, where brands have acquired the ability to construct social meaning, offer an existential programme to the individual, and arouse identity and awareness through their own narration. Without disregarding the economic objective of corporations or the different levels of transcendence expressed by brands and religious forms, there is consensus on advertising’s attempt to follow the same scheme of adhesion, claims, symbology, and evocations offered by religions, assuming a post-materialist turn of the advertising discourse towards transcendental values, even superficially or banally. The list of interviewees and the use of this technique, which has not previously been applied to the interactions between advertising discourse and spirituality, provide an original perspective on this emerging study field