This study explores and observe the motivations of youth in digital culture which influence them to follow and interact with brands on digital media through netnography. This technique tries to adopt patron notion of youth in digital culture which influence them for youth follow brands official pages for the purpose of being up to date with brands offerings for purchase and repurchase. This studies cram changed into qualitative in nature, primary and secondary source of codes selected examined and interpreted. The data by using structured interviews (open- ended questionnaire) has been supported by relevant secondary literature that will support for conducting qualitative research based on netnography. The online digital media in Pakistan Karachi has on its significance, it’s evolving everyday but with quite difficulties like time comments youth targeted food brands pages were found to be highly interactive, quite extensive amount of likes and even comments were seen on various posts. Comments included people suggesting others for the products and deals, also people actively shared their feedbacks for the products. This studies study thoughtful beneath the parameters of online digital media, changing time era and great supported belongings writer controlled to provide a reason behind the comprehensive functionality of the study. Keywords: youth, digital culture, social media platform, qualitative research, Netnography

This purpose of this study aims to determine the impact of decision making styles in organizations operating in Karachi. It focuses on exploring different components of decision making styles and investigates the concept of creative disposition. Moreover, it determines the correlation of different components of decision making styles to creative disposition of employees. It identifies necessary changes in decision making styles to increase its impact on creative disposition. Explanatory technique is adopted to determine the impact of logic, facts and personal experiences in decision making style on creative disposition; followed by primary data collection. Quantitative paradigms are used to perform the analysis. Target population of current study comprises of employees working in organizations of Karachi. Sampling technique used is non-probability convenient sampling. Sample size is of 384. Survey technique has been adopted for data collection process. Instrument used is questionnaire for data collection multiple linear regression technique has been used for analysis. The results of the study revealed that there is a significant role of logic based decision making style, facts based decision making style and personal experience based decision making style to determine positive creative disposition shows that it has a significant impact on it. This study successfully explained importance of decision making styles in developing creative disposition in organizations. Keywords: Logic Based Decision Making Style, Facts Based Decision Making Style, Personal Experience Based Decision Making Style, Creative Disposition.