Trade companies are becoming aware of their role in society and the local community. Socially responsible business transaction means a positive approach to the relationship with the community, its problems and events. It has become recognized among the customers and the company's management. Companies have carried out volunteering and various humanitarian activities to engage themselves in social activities and to increase their reputation towards their customers, suppliers and employees. Factors that have influenced to the development of socially responsible business transactions are: globalization, the transition to a knowledge society, consumer care, civil society activities, environmental problems and other. Trading companies that operate in line with the concept of socially responsible business transactions, when they implement this type of business, they can achieve a numerous benefit, from strengthening of the corporate image, and from competitiveness to the environmental awareness. Socially responsible business transaction also maintains cooperation between businesses, civil society and public administration and as such creates a positive image of social responsibility and contributes to the development of the local community. For the purpose of this paper a research was conducted on a representative sample of trading companies with the aim of gaining insight whether such companies do promote socially responsible business transactions and what kind of activities in such form these companies use.
Socially responsible business is a positive attitude of a company towards the public and also towards its employees and its suppliers. In order for companies to successfully function, they need to operate in line through the contracts with their suppliers and in accordance with the corporate responsibility. For the business success to take place it also requires quality relationships with suppliers in order for the procurement to take place continuously, while managing relationships with suppliers represents an important organizational process. For the purpose of this paper research was carried out on a sample of commercial businesses with the aim of gaining insight and analysis whether such corporation are doing business and maintain social responsibility towards suppliers, do they comply to their obligations towards suppliers, and do they treat them in line with the ethical norms of corporative social responsibility. The research was conducted by means of the survey questionary with closed type of question. For the purposes of the research the sample is suitable because only representatives of trade companies were targeted in the sample and descriptive statistics were used in the analysis of the results. The data collection periods are January and February 2021. The research results indicate on the compliance with the suppliers for the purpose of operating responsibly and in a timely manner.
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