Trade companies are becoming aware of their role in society and the local community. Socially responsible business transaction means a positive approach to the relationship with the community, its problems and events. It has become recognized among the customers and the company's management. Companies have carried out volunteering and various humanitarian activities to engage themselves in social activities and to increase their reputation towards their customers, suppliers and employees. Factors that have influenced to the development of socially responsible business transactions are: globalization, the transition to a knowledge society, consumer care, civil society activities, environmental problems and other. Trading companies that operate in line with the concept of socially responsible business transactions, when they implement this type of business, they can achieve a numerous benefit, from strengthening of the corporate image, and from competitiveness to the environmental awareness. Socially responsible business transaction also maintains cooperation between businesses, civil society and public administration and as such creates a positive image of social responsibility and contributes to the development of the local community. For the purpose of this paper a research was conducted on a representative sample of trading companies with the aim of gaining insight whether such companies do promote socially responsible business transactions and what kind of activities in such form these companies use.

Socially responsible business is a positive attitude of a company towards the public and also towards its employees and its suppliers. In order for companies to successfully function, they need to operate in line through the contracts with their suppliers and in accordance with the corporate responsibility. For the business success to take place it also requires quality relationships with suppliers in order for the procurement to take place continuously, while managing relationships with suppliers represents an important organizational process. For the purpose of this paper research was carried out on a sample of commercial businesses with the aim of gaining insight and analysis whether such corporation are doing business and maintain social responsibility towards suppliers, do they comply to their obligations towards suppliers, and do they treat them in line with the ethical norms of corporative social responsibility. The research was conducted by means of the survey questionary with closed type of question. For the purposes of the research the sample is suitable because only representatives of trade companies were targeted in the sample and descriptive statistics were used in the analysis of the results. The data collection periods are January and February 2021. The research results indicate on the compliance with the suppliers for the purpose of operating responsibly and in a timely manner.

Nowadays, people are increasingly aware of the importance of a healthy lifestyle, which includes proper nutrition and engaging in sports activities. Sports and physical activity play an important role in all aspects of human life because they improve the quality of life and have positive effects on both mental and physical health. Anyone who is engaged in any sports activities reduces the risk of illness and has a more positive attitude towards life. Therefore, the existence of a fitness center is justified, and there is a growing interest in programs which can positively impact on a person in all aspects of their physical, mental, and social life. The purpose and the aim of this study is to find the most convenient way of communication of a fitness center with target groups of potential future clients. Current members' preferences regarding the quality of training and possible improvements and means of advertising, were determined through a questionnaire along with how much they are willing to pay for the provided services. The analysis of the results pointed out the best direction to follow in the fitness center business to help to guide development, and ensure the satisfaction of present and prospective members. It was concluded that fitness centers underutilized the marketing activities needed to promote their activities and cement their position in the market.

The influence of space management on competitiveness at the point of sale is characterized as a significant factor that should not be ne­glected. Space management is an important concept through the applica­tion of which sales are increased and customer requirements and wishes are satisfied. Information technologies have a great impact on reducing the time of good organization of space, and with the help of the aforementioned, it is possible to monitor the achievement of business plans and goals for certain product categories. The purpose of this paper is to point out the importance of a well-organized and well-arranged point of sale on the competitiveness of the store itself in relation to other actors within the same industry. In the paper will be present­ed an example of companies. Data were collected through observation and experimentation, and with the applied analysis, synthesis and abstraction methods, it has been concluded on the quality of space management, which has implications for the competitiveness at the point of sale.

Sažetak: Donošenje odluke o kupovini za potrošača je važan proces koji uključuje niz pod procesa od spoznaje potrebe, traženja potrebnih informacija, vrednovanja alternativa na temelju prikupljenih informacija (izbora) i same kupovine određenog proizvoda ili korištenja određene usluge. U samom procesu donošenja odluke o kupovini potrošač formira svoja očekivanja koja u poslijekupovnom procesu kao posljednjoj fazi kupovnog procesa vrednuje te iskazuje svoje zadovoljstvo odnosno nezadovoljstvo odabirom između svih ostalih alternativa koje je imao na izboru. Poslijekupovna disonanca predstavlja razliku između potrošačeva očekivanja i odabira u procesu kupovine. Ukoliko je razlika veća u samom poslijekupovnom procesu javlja se nezadovoljstvo koje kupac iskazuje kroz negativnu komunikaciju, odustajanje od idućih kupnji ili reklamacije.Kao odgovor na potrošačeve reakcije na nezadovoljstvo, a u cilju zadržavanja postojećih potrošača i održavanja lojalnosti, poduzeća koriste razne marketing strategije i tehnike kao što su: individualizacija marketinga, razvijanje odnosa sa potrošačima, stvaranje baza podataka o očekivanjima odnosno povratnih informacija o obilježjima proizvoda, informacije o korištenju proizvoda kao i garancije i drugo. Primjena odgovarajuće marketing strategije u poslijekupovnom razdoblju u obliku informacija i pomoći, primjeni i načinu korištenja kupljenog proizvoda, o garancijama, dodatnim uslugama uz kupljeni proizvod samo su neki od načina povećanja zadovoljstva potrošača. U radu su prikazani rezultati istraživanja o potrošačevim reakcijama na nezadovoljstvo (oblici, učestalost iskazivanja i drugo) prema prodavaču, proizvođaču ili nekoj drugoj pravnoj instituciji te uspješnosti pretvaranja nezadovoljstva u zadovoljstvo i zadržavanja potrošača.