The effects of feeding rate and feeding frequency on survival, growth and body composition of ayu post‐larvae (0.15 g in body weight and 3.5 cm in total length) were investigated in this study. A factorial experimental design of two feeding rates (3 and 6% of body weight of fish per meal) five feeding frequencies (one meal in 2 d, one meal a day, two meals a day, four meals a day, and six meals a day) with three replicates was used. Survival of ayu post‐larvae was significantly (P 0.05) affected by feeding frequency but not by feeding rate. Survival of ayu improved linearly with feeding frequency at both feeding rates. Weight and length gains and specific growth rate (SGR) of ayu was significantly (P 0.05) affected by feeding frequency but not by feeding rate, with weight and length gains and SGR linearly elevated with increasing feeding frequency at both feeding rates. The greatest weight and length gains were observed in fish receiving six meals daily at both feeding rates; however, no significant difference in weight gain was observed among two, four, and six meals a day, or in length gain between four and six meals a day. Feed efficiency ratio (FER) was significantly (P 0.05) affected by both feeding rate and feeding frequency. FER linearly decreased with feeding frequency at both feeding rates or feeding rate in the same feeding frequency. When the total daily amount of feed supply was constant with various feeding frequencies at different feeding rates (one meal a day at 3% feeding rate and one meal in 2 d at 6% feeding rate, two meals a day at 3% feeding rate and one meal a day at 6% feeding rate, or four meals a day at 3% feeding rate and two meals a day at 6% feeding rate), improvement in survival, weight and length gains, and SGR was observed in fish with higher feeding frequency at lower feeding rate. Moisture, protein, and lipid content of fish were not significantly (P > 0.05) affected by either feeding rate or feeding frequency. However, lipid content of ayu linearly increased with feeding frequency at 6% feeding rate. The highest body lipid content was observed in fish receiving six meals daily at both feeding rates. Ash content of fish was significantly (P 0.05) affected by feeding frequency but not by feeding rate. Based on performance of ayu, it can be concluded that optimum feeding rate and feeding frequency for ayu post‐larvae (an initial weight of 0.15 g) were 3% per meal and four meals a day, respectively, under these experimental conditions.

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