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Purpose The purpose of this paper is to empirically investigate linkage among productivity, quality, and business performance in home-based brassware units in India. Design/methodology/approach This study involved action research of home-based brassware units applying procedures for three-stage least-squares (3SLS) regression analysis, with data obtained through questionnaire survey based on convenience sampling. Findings This study has supported the established belief that quality leads to productivity, and subsequently productivity leads to better business performance for home-based brassware units in India. The consistent and logical result of this study using 3SLS regression analysis has provided empirical understanding of the appropriate linkage among productivity, quality, and business performance. Research limitations/implications This study has limitations of findings, as it studied the home-based brassware units in the Indian context only. Practical implications This study implies that marketable home-based brassware products are to be produced by taking into account boundaries of production within the framework of goals and value created by motivation and dependability for monitoring the business performance. Identifying an appropriate linkage among productivity, quality, and business performance may project a holistic evaluation of the policy development related to home-based brassware units. Originality/value This is an original study to test empirical linkages among productivity, quality, and business performance using 3SLS regression analysis particularly for home-based brassware units in India.

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