Early work in fan studies examined fan activities as forms of resistance, enabling fans to reclaim ownership of popular culture. Jonathan Gray (2003) and Cornel Sandvoss (2005), however, argue that to fully understand what it means to interact with texts we must also examine anti-fans. This article builds on Gray and Sandvoss's work by expanding on Francesca Haig's (2013) discussion of 'snark' fandom. We suggest that the Fifty Shades of Grey trilogy (2012) has generated an ironic, even guilty fandom, in which readers and viewers bemoan the series' flaws, while enjoying (sometimes furtively) the texts. We structure this as an analysis of the anti-fandom's denigration of Fifty Shades as 'bad literature' and 'bad eroticism' to be consumed by an imagined female reader. We argue that this cultural disavowal of Fifty Shades is based upon cultural distinctions of taste (Bourdieu, 1984) and suggest that the BDSM community's rejection of the books' sexual politics is founded upon its own distinction of taste.

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This chapter examines the alternative economy of porn stardom through the career and performances of James Deen. It draws attention to the previously un-acknowledged acting and performance involved in doing sex for the camera, and analyses Deen’s multi-layered performance style in his pornographic scenes. It also looks at Deen’s effort to expand his stardom outside his film performance which is little valued, by discussing his involvement in adult industry activism and various charity work, and his use of social media and engagement with his fans as a way to supplement or correct his onscreen persona.

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