Effective undergraduate instruction requires accurate knowledge of professional communication practices and employer expectations, but ongoing contradictions between academic and professional expectations reflect historical, rhetorical, and pedagogical causes for inaccurate presumptions. Taking a customer service perspective, one business faculty revised its undergraduate goals in terms of empirically determined employer expectations. Interviewing professionals familiar with expectations of entry-level business graduates, the authors identified 10 communication activities, each comprising three to nine subtasks that constitute entry-level communication competencies. The results suggest a need to reconsider traditional curricular organization and instructional focus across the business curriculum to develop relevant skills across all business majors.

This article reviews a classroom application titled "The Quest for Kudos Challenge," which is a long-term, multitask, large group competition to attain a reward that was designed to adhere to the recommendations for creating a cooperative learning experience while maintaining the elements of a constructive competition. The application was implemented in a course mid-semester, allowing for a comparison of the results before and after the introduction of the Kudos Challenge. Furthermore, the outcomes for the classes that participated in the Kudos Challenge are compared with classes from a previous semester that did not implement the application. Results show that students in the Kudos Challenge classes received higher exam scores, increased classroom participation, and made more voluntary contributions than the Comparison classes from the previous semester. Qualitative feedback from the Kudos classes was overwhelmingly positive. Furthermore, several positive instructor outcomes resulted from the implementation of the Kudos Challenge, including positive feedback from the students, colleagues, and school administrators; higher student evaluations; and an innovative teaching award.

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Despite university policies and classroom procedures designed to deter student plagiarism, upper-division students seemed to be violating the rules in growing numbers. Recent research suggested that student plagiarism results from a complex mix of factors, including a need for instruction, but offers little guidance regarding effective teaching methodologies. The authors developed and tested an instructional protocol and concluded that a mastery learning approach provides an effective method for reducing student plagiarism.

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