This study aims to determine Analysis of Factors That Influence Buying Decisions in The Covid-19 Pandemi Era (Case Study in Bear Brand Drinking Milk Beverage Products). This type of research was s quantitative correlation with a cross-sectional approach. Data collection techniques using questionnaires. The analysis technique used was multiple regression analysis. The independent variables were product quality, price, promotion, and testimonials and the dependent variable was buying decisions. Methods of data analysis using multiple linear regression with the SPSS 25.0 program. Based on the data analysis shows that: (1) It was found that the Product Quality variable (X1) in buying decisions (Y). It was known that the Sig value for the effect (X1) on (Y) was 0.211 > 0.05 and the tcount value was 1.262 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X1) on (Y). (2) Price (X2) on buying decisions (Y) It was known that the Sig value for the effect (X2) on (Y) was 0.913 > 0.05 and the tcount is-0.110 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X2) against (Y). (3) It was known that the Sig value for the effect (X3) on (Y) was 0.043 <0.05 and the tcount was 2.061 > t table 2.000, so it can be concluded that H1 was accepted which means there was an effect (X3) on (Y). (4) It was known that the Sig value for the effect (X4) on (Y) was 0.478 > 0.05 and the tcount was 0.714 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X4) on (Y). Product quality was needed to increase consumer attractiveness. The importance of optimizing affordable prices to be able to compete in the trade market. Attractive promotions can lure customers to always use the same product. Testimonials in an interesting manner by conveying relevant.

Tecnology Acceptance Model (TAM) developed by Davis which is a successful and acceptable model in order to predict the acceptance of a new technology. In the last two years, in Indonesia there has emerged a financial technology service that was designed with the open platform principle, OVO. OVO is a service engaged in the field of financial technology, is a smart application designed to make payment services and transactions online, and has penetrated into all business expansion. The purpose of this research is to find out. the effect of perceived ease, perceived risk and attitude of use on the intention of OVO financial technology behavior in Surakarta City. The population used in this study were all users who intended to use OVO financial technology behavior in Surakarta City amounted to 140. The sample used in this study were 60 people. Data analysis methods used are descriptive statistical analysis, validity test, Classic Assumption Test, multiple regression analysis, t-test statistics and the model feasibility test and the coefficient of determination. The results of this study indicate that perceptions of ease have a positive and significant influence on the behavioral intention of OVO financial technology in the city of Surakarta with a significance of 0,000 <0.05. perceived risk has a positive and significant effect on the intention of OVO financial technology behavior in Surakarta City with a significance of 0.002 <0.05. usage attitude has a positive and significant influence on the intention of OVO financial technology behavior in Surakarta City with a significance of 0,000 <0.05. This means that all variables affect the intention of OVO financial technology behavior in Surakarta City. Seeing the results of the research conclusions, that Behavioral Intetion of the users stated that those interested in using OVO financial technology applications with the advantages offered such as free transfers

Cherry Pet Shop adalah perusahaan retail yang menjual berbagai macam kebutuhan hewan peliharaan seperti makanan, asesoris, snack, shampo dan obat kutu. Selain menjual kebutuhan untuk hewan, Cherry Pet Shop juga tersedia pelayanan kesehatan hewan yang langsung ditangani oleh dokter  hewan dan juga menyediakan jasa grooming, dan jasa penitipan untuk hewan. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas pelayanan, harga dan kepercayaan terhadap kepuasan pelanggan produk jasa Cherry Pet Shop Purwokerto. Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitan ini seluruh pelanggan Cherry Pet Shop Purwokerto yang tidak terhingga atau tidak bisa ditentukan. Dalam penelitian ini sampel diambil dengan cara nonprobability sampling yaitu dengan teknik accidental sampling. Jumlah responden dalam penelitian ini adalah sebanyak 103 orang responden. Pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan kuesioner. Sedangkan alat analisis dalam penelitan ini menggunakan analisis regresi berganda menggunakan software SPSS. Berdasarkan analisis data menunjukan bahwa: kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, harga tidak berpengaruh kepuasan pelanggan, kepercayaan berpengaruh terhadap kepuasan pelanggan. Dari hasil analisis data pada penelitian ini maka penulis menyarankan kepada perusahaan untuk dapat terus meningkatkan kualitas pelayanan dan terus mempertahankan kepercayaan pelanggan.

Abstract The purpose of this research is to find out; 1) the production process in the sewing section of PT. Rodeo Prima Jaya; 2) the factors that cause defective products in the production process based on the six sigma stages, namely define, measure, analyze in the sewing section of PT. Rodeo Prima Jaya; 3) solutions that can be taken to reduce the number of defective products based on the six sigma stages, namely improvement and control in the sewing section of PT. Rodeo Prima Jaya; 4) the design of a garment product quality control system using the six sigma method in the sewing section of PT. Rodeo Prima Jaya. Sampling in this study used a sampling study approach. Sampling study approach is a research in which data is collected from some elements of the population. The samples used in this study were defective and recorded by the Quality Control section for 3 months, including: 1) June as many as 4867 defective products; 2) July as many as 5600 defective products, and 3) August as many as 5087 defective products.The results show that hypothesis 1 (H1) which states the level of product damage that occurs in the production process at PT. Rodeo Prima Jaya is still within the limits of the average sigma value. The dominant factors that cause defective products are machine factors, namely improper machine settings, inaccurate human factors and raw material factors, namely the presence of fabrics and threads that are not up to standard. Thus hypothesis 2 (H2) that the dominant factor that causes defective products at PT. Rodeo Prima Jaya is a factor of machines, people and raw materials. The improvement phase is related to the determination and implementation of solutions based on the results of the analysis that has been carried out in the previous stage, the solutions used to overcome the problem of defective products in the Sewing Section are applied to all the factors that cause the defective product. Thus hypothesis 3 (H3) that the solution used to overcome the problem of defective products in the sewing section is applied to all the factors that cause defective products. The sample is outside the control limits, the management must re-examine the fix solution that has been determined. Deviations occur because the solutions applied are not appropriate, both in terms of humans, methods, machines, raw materials and the environment. Thus hypothesis 4 (H4) that the level of product damage that occurs in the production process in the Sewing Section is still within the control limits.