The negative impact of cigarettes is on the health and socio-economic of individuals and the community. Cigarette advertising in mass media contributes to an increase in smoking behaviour. The high number of cigarette consumption in the community raises concerns about the low level of public awareness of the dangers of smoking. One approach to protect and increase public awareness about smoking is to communicate the harms of tobacco through Public Service Advertisements (PSAs), like #suaratanparokok on YouTube. There is still a lack of studies that explore the effectiveness of PSAs, including looking at the exposure to anti-smoking PSA from different indicators. This study aims to analyze the exposure of #suaratanparokok PSA based on people's socio-demographic backgrounds. The characteristics assessed include gender, age, education, occupation, income, origins, smoking status, and social media preferences to view the PSAs. Three hundred and ninety-eight respondents participated in an online survey distributed via Short-Message-Sending (SMS) and social media platforms. This study shows that only smoking status (p-value = 0.001) and place of origin of the respondents (p-value = 0.049) correlate with the exposure to #suaratanparokok PSA. Most people who access the PSA are 17-25 years old and are university students. Passive smokers viewed more the ad than smokers, and Instagram was the social media platform where most people view the #suaratanparokok PSA. The study suggests that besides a total ban on cigarette advertising, there is a need to develop PSAs targeting certain age groups, particularly youth and young adults, and smokers through prominent social media, such as Instagram.
Objective– This study is intended to see the relationship among three variables namely work from home, work life balance, and job satisfaction particularly during COVID-19 pandemic.Design/methodology– The research is a descriptive research method. Using online ques-tionnaire, a total of 150 higher education lecturers in Universitas Syiah Kuala, Aceh, Indonesia participated in the survey. The survey was conducted in December 2020. The data was ana-lyzed using SPSS.Results – This research revealed that there is a significant relationship between work from home and job satisfaction during COVID-19 outbreak in higher education lecturers, with the intervening variable of Work-Life balance also shows a significant impact toward job satisfac-tion.Research limitations/implications – This study has some limitation namely the small amount of data sample and focus only in one sector of sample participants (higher edu-cation lecturers), also this study only exercise three variables, meanwhile it is important to seek both personal and social factors such as person personality, behavior tendency, etc.Novelty/Originality – This study covers the impact of COVID-19 pandemic towards job related issues in the university context with participants mainly the lectures.
Indonesia telah mengatur pembatasan tayangan asing di layar stasiun televisi dalam negeri. Regulasi tersebut tertuang dalam Undang-Undang Penyiaran Nomor 32 Tahun 2002 Pasal 36 ayat 2 yang mewajibkan setiap stasiun televisi untuk menayangkan sekurang-kurangnya 60% tayangan produksi domestik. Penelitian ini bertujuan untuk menganalisis permasalahan tayangan asing di televisi Indonesia dalam perspektif kritis industri budaya. Metode yang dilakukan adalah metode kualitatif studi kasus. Pengambilan data dari berbagai studi dokumen dan wawancara. Data yang telah dikumpulkan dianalisis dengan teknik pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa stasiun televisi swasta melanggar ketentuan mengenai muatan tayangan asing. Ada dua masalah utama tayangan asing di televisi Indonesia. Masalah pertama adalah lemahnya peran negara terhadap penyiaran di Indonesia. Kedua adalah masalah ekonomi media khususnya terkait dengan pekerja media. Indonesia issued the law regarding the limitation of foreign television programs in 2002. In Article 36, paragraph 2 of Law No. 32/2002 stated that every television station is obligated to broadcast domestic programs at least 60 percent of the total content. This research aimed to analyze foreign programs in Indonesia through a critical thinking perspective. This research adopted a study case, qualitative approach. Data collection was done through interviews, documents study. The collected data were analyzed by data collection, reduction, display, and conclusion drawing. The findings showed that The results showed that private television stations violated the provisions regarding the proportion of foreign programs. There were two main problems that emerge from foreign programs in private TV stations. The first problem was the weak role of the state in broadcasting in Indonesia. The second was the problem of the media economy, especially related to media workers.
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