No abstract

Abstract. The aim of this study is to compare the environmentally-conscious behavior of buyers between the ex-Yugoslavian republics. The starting points are H0: there are differences in the environmentallyconscious behavior of buyers in the ex-Yugoslavian republics and H1: there are demographic and socioeconomic differences in environmentally-conscious behavior of buyers between the ex-Yugoslavian republics. The survey was conducted on a sample of 1550 respondents from all the ex-Yugoslavian republics. The obtained results show that there are differences between Montenegro and Macedonia, Montenegro and Croatia, and Montenegro and Slovenia. Respondents from Montenegro purchase environmentally friendly products less often than respondents from Macedonia, Croatia, and Slovenia. The results also indicate that there are differences in the level of education and monthly income by household when purchasing environmentally friendly products between respondents from the exYugoslavian republics. Through adequate implementation of obtained data, behavior of buyers becomes a tool of environmental management. Increasing the purchase of environmentally friendly products will affect environmental protection.

The purpose of the paper is to determine the differences between demographic characteristics of consumers in relation to discouraging and motivating factors of consuming organic food products in Serbia. An empirical research was conducted in Serbia on a sample of 833 respondents, using e-questionnaire. T-test for independent samples was used. The results indicate that in relation to discouraging factors for consumption of organic food products there are differences in the demographic characteristics of consumers, exception is age. Also, in relation to motivation factors, differences exist in majority of consumers' demographic characteristics, except the level of education and place of residence. Practical application of the results enables adequately managed consumption of organic food products which directly affects the reduction of ecological, social, health and economic problems. On the other side, the theoretical application of the results enables the creation of a consumers' profile for organic food products.