Character education has a very important role, because of various problems regarding the character of the nation's children today. The Ministry of National Education is also moving fast, declaring cultural education and national character as a national movement. Character education must be carried out by every school, one of them is in SMP Negeri 3 Sampit. This study discusses how to implement character education in SMP Negeri 3 Sampit in the 2019/2020 Academic Year. The research method used is a qualitative method, with data collection techniques using interviews and documentation. The research informants were school principals, teachers, and students of SMP Negeri 3 Sampit. The results of this study indicate that the strengthening of character education at SMPN 3 Sampit began to be well implemented, especially in terms of religious character values, nationalism, independence, cooperation, and integrity.