When in a romantic relationship, the experience of partners' use of multiple social media platforms varies from serving as a means of gratification to being a cause of discomfort in these relationships. To examine this new and expanding phenomenon, this study employed the media multiplexity theory to explore the roles of using multiple forms of social media when in a romantic relationship. Through the face‐to‐face, in‐depth, and semistructured interviews of 25 romantic partners, the study examined romantic partners' experience of social media use and its influence on their romantic relationships. The results showed how multiplexity in social media use facilitates satisfaction, affection, jealousy, monitoring of romantic partners, infidelity, and distraction. The findings also revealed that while using social media to facilitate satisfaction in romantic relationships, if not appropriately used, the use of social media might lead to romantic dissatisfaction.

The Nigerian wedding industry is one of the most lucrative business industries in the country today; this is as a result of the frequency of the event which has become a global phenomenon. This study therefore seeks to find out the motivations as well as psychological effects behind posting, liking and sharing wedding pictures and videos on social media platforms among Nigerian youth. A random sampling of 350 (n=350) Nigerian youth was carried out. Findings reveal that the act of posting, liking or sharing of wedding pictures and videos on social media platforms by the youth could translate to their desire to publicize the designers and decorators due to their love for what they wear. The study is also able to infer that quite a number of Nigerians who post wedding pictures and videos on social media do so with the intention of showing the kind of extravagant life style they live.