This study explored how frequent gamblers perceive gambling marketing and the role they feel it has in their gambling behaviour. Ten frequent gamblers participated in semi-structured interviews oriented around their experiences of gambling marketing. An interpretative phenomenological analysis of the data led to three overarching themes: exploiting gambling marketing for personal gain; gambling marketing as a test of self-control; and safer gambling messages marketing perceived as ineffective. These themes encapsulated participants’ views of gambling marketing as something they could take advantage of to increase their own gambling success. Marketing was also perceived as a test of self-control among self-identified experienced gamblers, although identified as a risk to those who are considered more vulnerable. Finally, safer gambling messages included within marketing was considered ineffective due to perceived insincerity and being seen as an ‘afterthought’ by marketers. In support of previous research, the current investigation highlights concerning narratives around self-control and perceived risk, as encapsulated within gambling marketing, and these are evident in the perceptions of frequent gamblers. Given gamblers’ perceived lack of effectiveness of current safer gambling messages within marketing, future research should explore new avenues for safer gambling promotion.
This study adopted a descriptive correlational design to identify organ transplant athletes' motivational behaviour and level of physical activity enjoyment during the 2019 World Transplant Games. The causal relationship between motivational behaviour and enjoyment was also determined. Data was collected through questionnaires during the event that tapped participants' demographic information and responses to the Task and Ego Orientation Questionnaire, Sport Motivation Scale-2 and Physical Activity Enjoyment Scale. Descriptive statistics revealed that transplant athletes (n = 119; Mage = 52.92 years, SD = 13.51) find sport mostly enjoyable whilst holding a strong task-oriented approach towards sport participation with high approximations of intrinsic, integrated and identified motivation. Male and female athletes also shared a relatively similar motivational profile with male athletes reporting significantly higher levels of sport enjoyment compared to their female counterparts. Inferential statistics further revealed significant associations between most dimensions of motivation and level of enjoyment, of which gender and certain aspects of motivation were exposed as significant predictors of athletes' reported enjoyment in sport. It is advised that autonomous regulatory behaviours be garnered in transplant recipients looking to start/continue sport participation as it proved to be prime correlates and determinants of enjoyment in sport.
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