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This paper presents user experience (UX) modelling as an educational goal, outlining and grounding on the growing need for trained UX professionals and opportunities for expanding design expertise in this direction; and emphasises the importance of developing a sustained teaching agenda to address the requirements of the contemporary professional practice. After an overview of use and types of models in UX, we offer UX modelling as a teaching tool to equip design students with the theoretical and applied knowledge and skills relevant in user experience research (UXR) and design process. From this point of view, we demonstrate how we utilised UX modelling in graduate level industrial design education and illustrate examples from student works. We discuss applications of this approach by offering the use of modelling as a tool for analysing and communicating user experiences, as well as an apparatus to shape the process of transferring user insights into design implications.