Hasil dari penelitian ini diharapkan dapat digunakan oleh Topas Galeria Hotel untuk menilai Electronic Word of Mouth (eWOM) pada Online Travel Agent (OTA) Traveloka mempengaruhi keputusan untuk menginap. Selain itu, hubungan antara kegiatan eWOM di OTA dapat digunakan sebagai referensi bagi Topas Galeria Hotel untuk menentukan keinginan dan harapan calon konsumen di masa depan. Data dikumpulkan melalui metode survei yang melibatkan 384 responden yang melakukan reservasi di Topas Galeria Hotel melalui OTA Traveloka. Hasil penelitian menunjukkan bahwa semua indikator memiliki pengaruh positif dan signifikan terhadap keputusan menginap di Topas Galeria Hotel. Dengan demikian hipotesis terbukti, dan dimensi yang paling berpengaruh adalah Valensi Dimensi Opini.

This study aims to determine the descriptive analysis of each variable: e-commerce technology, independent variables; customer experience, the dependent variable; and e-commerce platform; the intervening variables are then analyzed how the direct or indirect influence of the independent variables, e-commerce technology, on the dependent variable, consumer experience, when using the e-commerce platform as an intervening variable. The quantitative method is used in this study. Based on the results of factor analysis and Structural Equation Modeling (SEM) data processing, using SPSS 23 and SMART-PLS software, the results are: 1) e-commerce technology variables indirectly have a positive and significant effect on customer experience when accessing the e-commerce platform, 2) the e-commerce technology variable has a positive and significant direct effect on customer experience. The area in this study is still limited because it merely covers Bandung Raya and is not specific for the assessment of the e-commerce platform used. For future research, the scope of research can be expanded, and the e-commerce platform used can be more specific to certain platforms so that more detailed results can be obtained

Location-based Advertising (LBA) is a marketing strategy using cellular devices such as smartphones to offer products to potential customers at the nearest sales or service location. Intrusiveness and irritation are disorders that appear in the LBA. The conceptual framework of the research is built on the Advertising Avoidance Theory. Data collection was carried out with a self-administered survey involving 356 Politeknik Pos Indonesia students. The results showed that Intrusiveness and Irritation had a positive and significant effect on consumer attitudes toward LBA messages. Meanwhile, Intrusiveness has a negative and significant impact on consumer purchase intention, while irritation has a positive and significant impact on purchase intention. The more positive consumer attitudes towards LBA, the more positive the consumer's intention to buy.

This study are expected to get an overview of Emotional Intelligence (EI), Leader Member Exchange (LMX), Employee Performance (EP) and the influence of EI and LMX on EP. Besides, this reference can be used for Auto 2000 to determine how to manage the EI of its employees with the situation of leadership changes in their divisions in the future. Data were collecting through a saturated survey method involving 30 respondents and processing through validity and reliability, descriptive analysis, Ttest and Ftest, and regression. The results had a significant and positive influence on the performance of Auto 2000 Asia Afrika Bandung employees. Thus the hypothesis is proven.

Luhur Medika Center (LMC) Primary Clinic is a company engaged in the pharmaceutical and health sector that provides primary and specialist medical health services. As a primary clinic, LMC needs to provide quality essential medical services, be easily accessible and provide services at affordable prices. However, several obstacles are experienced by the clinic, especially regarding services. Among them are consumer complaints regarding the length of waiting time, lack of serving staff, and uninformative customer service. With competent customer service, service can be improved by reducing patient waiting time and patient scheduling, so patients do not need to be crowded in the waiting room. One way is through customer service training. The customer service training program was chosen to train frontline employees with basic knowledge of handling consumers well and increase customer satisfaction. The training methods used in this activity are the preparation and implementation stages, program evaluation, and reporting. The results show that the program has been achieved, marked by an increase in participants' understanding and knowledge so that the results can be applied and utilized by participants and the LMC clinic as a partner of this training program.