The objective of this research is to know the consumers’ perception toward promotional mix at Matahari Departement Store Bengkulu. This research represents of survey which representing problem in the form of fact in this time from a certain phenomenon. The data was used primary data through distribution of questionnaire. The respondents in this research are consumers’ of Matahari Departement Store equal to 100 respondents. The sample taken was accidental sampling. The data analysis was used descriptive with frequency distribution, means, and percentages. Pursuant to result of data analysis obtained result of that the consumers’ perception toward promotional mix at Matahari Departement Store have an a good level.

This study aims to identify the Co-Management PSPBM, on review of socio-economic dynamics and conflict management of traditional fishermen, in the city of Bengkulu. The nature of this study used qualitative methods-phenomenalogis with research sites in the city of Bengkulu. Data collection techniques include collecting secondary data and primary data through the determination of the informants, observation, depth interviews, FGDs. Results of research found a patron-client relationships are still very dominating this region, and once the economy of social security for fishermen. Kinship relations are generally good. Social solidarity is still high but not a guarantee, and survival strategies of fishermen are still relatively traditional sort because only starting point on the sea fishing only and does not extend to other areas that still use of marine resources. Results of analysis of conflict in general can be seen conflict among fishermen that happened in the three study sites are: class conflict, or vertical conflict and agrarian conflict. Key word: co-management perikanan, konflik nelayan, patron-client, class conflict PENDAHULUANPengelolaan Sumberdaya Perikanan Berbasis Masyarakat (PSPBM) yang merupakan proses pemberian wewenang, tanggungjawab dan kesempatan kepada masyarakat untuk mengelola sumberdaya perikanannya sendiri telah menjadi populer pada saat ini. Namun rezim pengelolaan sumberdaya ini masih memiliki kelemahan yang bila tidak diselesaikan dapat membuat rezim ini tidak efektif pelaksanaannya. Beberapa kelemahan ini adalah bahwa PSPBM ini tidak mampu mengatasi masalah-masalah inter-komunitas, bersifat spesifik lokal, sangat rentan terhadap perubahan eksternal, sulit mencapai skala ekonomi, serta tingginya biaya institusionalisasinya.Meskipun kerja sama merupakan sifat interaksi antara masyarakat, namun pengelolaan dan pemanfaatan sumberdaya perikanan cenderung makin berkurang, interaksi antara masyarakat lebih banyak terekspresi dalam bentuk saling kompetisi. Saling kompetisi dalam memanfaatkan sumberdaya ikan adalah alasan terjadinya kegagalan pengelolaan perikanan yang ditunjukkan dengan rusaknya A. Muluk Alains dkk -Pengelolaan Sumberdaya Perikanan 173sumberdaya serta adanya kemiskinan. Meskipun demikian, saling berinteraksi antara masyarakat dapat dipandang juga sebagai potensi yang dapat dikembangkan untuk merumuskan suatu mekanisme pengelolaan sumberdaya perikanan yang efektif. Keinginan masyarakat yang saling bertentangan atau berkompetisi merupakan salah satu alamiah masyarakat. Namun, sifat ini juga merupakan alasan perlunya dikembangkan mekanisme pengelolaan sumberdaya perikanan yang dapat mengatasi konflik. Mekanisme tersebut adalah dengan membiarkan masyarakat sendiri menentukan cara-cara pengelolaan sumberdaya perikanan yang ditujukan untuk mencapai tujuan yang juga ditetapkan mereka sendiri.Terkait dengan hal tersebut, kota Bengkulu yang mempunyai luas wilayah ±19.877,7km 2 dengan garis pantai yang membatasinya dengan Samudera Hindia sepanjang 525km yang membentang ke arah la...

Tourism is described as an economic activity that attracts people and encourages them to stay in certain places, either permanently or temporarily. Batam City, one of the main cities in the Riau Archipelago Province, has the potential to become a tourist attraction. Pacific Palace Hotel Batam is the most distinctive hotel in Batam City, with a ship-shaped building inspired by Greek mythology, the sea god Neptune, and a spectacular interior design. Guest happiness is also an indicator of the company's future success. Guests are happy when their expectations are met, and they are even happier when their expectations are exceeded. However, if the visitor is not satisfied it can hurt the business and make the customer unhappy. Monte Carlo Sig. Calculations (2-tailed) produce a value of 0.255 for the normality test using the one-sample Kolmograv-Smirnov Test calculation. This variable has a significant value greater than 0.05 which indicates that the data in this study are regularly distributed. The linearity test produces a significant value that deviates from the linearity of 0.891 when the significance value is greater than 0.05. It can be stated that there is a fairly large linear relationship between service quality and guest satisfaction measures. The Validity Test findings were collected based on the data obtained from the questionnaire results, and using the Pearson Product Moment correlation, it was claimed that all data was valid. According to the reliability test, the data is credible because the Cronbach alpha value is more than 0.60. A significant value of 0.000 0.05 was achieved using the simple linear regression test, indicating that the variable quality of room attendant service (X) had an influence on visitor satisfaction (Y). According to the determinant coefficient or R2 test findings, which is equivalent to 0.490 or 49%. It is possible to establish that service quality has a 49% impact on guest satisfaction.

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Marketing practice is changing in this era of digital disruption and revolutionary technologies. Transformation technology is a difficult task, but the adoption of blockchain and AI will make it easier. Regardless of the number of partners (internal, external, or both) participating in a given commercial transaction, a system in which numerous electronic parties can safely communicate, collaborate, and transact without human intervention is highly adaptive and efficient. The authors of this study propose a methodology for reviewing numerous situations of marketing through the use of transformative technologies and their relevant consequences for enterprise, consumer, and academic research to assess blockchain and AI as transformational.