The article highlights the problem of subjective choice in making strategic life decisions and its correlation with conscience. The study describes the nature of strategic life decision-making, determines types of strategic life decisions, discloses the essence of human experiences associated with strategic life decision-making, and provides results of empirical research. Decision-making, as viewed in scientific psychological practice, is an intense cognitive process for which a human actor should be prepared to perform, drawing upon a full range of knowledge, abilities, skills, and personal qualities. Decisions, though varied by type and degree of difficulty and complexity, are united by choice – that is the individual’s choice as such. Crucial moments of decision-making may affect people in myriad ways. This article analyses the experiences of such human actors while making strategic life decisions, defined by scientists to mean outstanding, fateful, associated with great responsibility, with their leading role in human living space, and formation of a person’s way of living. Emotions and emotional responses occupy a space of paramount importance in this type of decision-making. As strategic life decisions are cognizantly and predominantly made mainly in late adolescence, the authors present summarized results of the empirical research that was carried out for several years among students enrolled in a variety of higher educational institutions within Ukraine.

Abstract. The article aims to determine how information society influences the transformation of intercultural communication in a globalized world. The reception of leading philosophical concepts related to this issue is implemented. In particular the points of view of such philosophers as I. Wallerstain, J. Habermas, Y. Masuda, S. Huntington, F. Fukuyama and others are analyzed here. The article provides the idea that the presence of common information environment to different cultures is not able to ensure the integration and cooperation of the world community in all spheres of life society by itself. The efforts of different ethnic community's representatives are required to upgrade intercultural communication.

The paper looks at the major technological, sociocultural and linguistic factors that are changing the nature of interpersonal communication in the Information Age, and some manifestations of these changes. Rapid progress of technology, above all, the advent of the Internet, brought about dramatic changes in the modes and parameters of human communication over the recent decades. New types of written communication arose and have firmly established themselves on the global scale – in social networks, chats, blogs, forums and various Internet communities. Having created unprecedented possibilities for connecting with people irrespective of their location, age or social status, innovative technology is at the same time challenging standards of communication ethics and speech culture. Sociocultural transformations in the modern society, democratization of social relations contribute to weakening of speech norms and deterioration of overall speech culture, especially among young people. The increasing role of English as a language of global communication and its reputation of the dominant language of new technology and virtual reality are inevitably influencing speech habits of the Internet users across the globe. The combined work of all these factors results in visible deterioration of speech culture, standardization and simplification of speech, elimination of cultural specificity, tendency to replace expressive language means with emoji, downgrading of style, defying norms of spelling, word use and grammar. Obvious irreversibility of technological progress and the growing share of life people spend online call on specialists from various related fields to continue comprehensive analysis of transformations of speech culture in the modern world with the aim to assess societal risks and work out timely and adequate countermeasures.

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Upon nearly twenty years since the beginning of commercialization of the Ukrainian higher education system, the intensity of discussion of its purposes, results and possible amendments did not decrease neither among experts nor among the interested public. Supporters and opponents of commercialization note that education is the social branch, which participates in the formation of prerequisites of economic growth. The main point of the article is to disclose the essence of the phenomena of economism and commercialization. Economism is seen as part of globalization of education, a global corporatization of education provides training for the global labor market, using human capital economic theories. As noted by George Spring, the human capital, economists argue that investments in education lead to economic growth, reducing income inequality and increasing employment.The article confirms that the state educational policy as a component of social policy is one of instruments of influence of the state on formation of social structure and is directed to the solution of problems of societal level. It performs relevant sociological examination of transformational processes in education and, in particular, results of commercialization. Thus, it is possible to claim that the educational system tests the uncommon influence of globalization, forming and building a peculiar system of the relations and interaction.