In the recent past a growing attention to the passenger is emerging overall in the transport domain. Hence, maximising the quality of travelling from the human's point of view is a new challenge especially in those fields, such as aeronautics, in which technical efficiency, capacity and sustainability have traditionally driven the design process of systems and subsystems. In this context it is crucial to implement an efficient human centred design process in order to foresee the capability of a specific cabin interiors design of meeting the user's expectations, including the needs related to comfort and well being. By using virtual reality technologies as a vehicle/platform, it allows the users/passengers to experience the interior environment of the cabin long before the actual development and manufacturing of the full size demonstrator. Due to the complex nature of aerospace programmes, typically taking 'many' years to develop and productionise, technologies which help reduce programme risk and potential delays are hugely beneficial to all partners involved. In this paper we present the results of a virtual reality based evaluation campaign specifically conceived for the collection of potential users' feedback in the design of innovative and breakthrough solutions for the business jet industry. The main issues have regarded the identification of the expectation for such an elitist population and the creation of a Virtual Environment to explore the entire cabin as a holistic approach and innovative passenger experience. The work has been performed in the framework the Horizon 2020 project CASTLE (Cabin Systems Design Toward Passenger Well-being).