According to the formation of initial steps in urban pedestrian design of Iran, this study tries to prepare visual-spatial quality measurement framework for urban pedestrians to evaluate the quality of visual appeal of pedestrians and on the other hand it provides the promotion of their visual quality and effective use in the next experiences. in this regard and on the basis of comparative comparison and according to the principle of interment understanding of experts and scholars opinions, this study analyzes the related theoretical foundations and develops a special conceptual model to evaluate visual appeal of pedestrians. Designing for pedestrians requires more attention than designing for vehicles on the other hand, perhaps the most problematic criterion of walkability that is less discussed is visual-spatial quality. this study that has practical aspects, develops model and components of pedestrians visual appeal by analyzing theoretical documents and studies and then assess the situation of the study area -Mashhad Monfared street-  based on theoretical framework and finally, it offers a designing guideline to improve visual appeal of Monfared pedestrian.