With the expanding trend in the cosmetic industry, today's consumers are overflowed with various brands of beauty care products. In such circumstance, it may be an exorbitant undertaking for cosmetic companies to guarantee brand loyalty among the existing customers [1]. Therefore, it has become a vital need for companies to have a more noteworthy information on the determinants of brand loyalty of a specific brand of cosmetic. The purpose of this study is to investigate the factors that influence cosmetic brand loyalty among Generation Y women. A stratified random sampling was adopted in distributing questionnaires to 250 respondents. The data were analyzed using SPSS 18.0 which involved scale reliability, descriptive and multiple regression analyses. This study revealed that four key independent variables which are promotion, brand name, price and product quality had positive significant effects towards cosmetic brand loyalty among Generation Y women. Based on the results, some recommendations are suggested for future direction.
This study investigates the attitudes and perceptions on educational loan repayment amongst Malay Muslims in Malaysia. Researches in the realm of educational loans have identified several factors contributing to defaults and repayments. These include the characteristics of students as they begin college, such as family income, race/ethnicity and students' college experiences in terms of the type of institution, field of study and educational outcomes. However, no studies have so far explored the attitudes and perceptions on educational loan repayment amongst Malay Muslims. The study adopts a qualitative methodology that involves focus groups and semi-structured interviews. The respondents are the final-year degree students in one public university in Malaysia. The results show that attitudes and perceptions have influenced educational loan repayment amongst Malay Muslims.
In both developed and developing countries, the percentage of older adults in the overall population has increased significantly (Sun et al., 2011; Hadi et al., 2012). According to the United Nations' report (2019), one in every six people on the planet will be over 65 years old by 2050, up from one in every eleven in 2019. Malaysia's population is ageing, just like that of other countries around the world. The group of people aged 60 and up grows at a faster rate than the younger group (Hamid et al., 2021). Older adults, on the other hand, are more likely to be single and without children. In addition, there has been an increasing number of older adult’s experiencing the feelings of loneliness and social isolation as a result of changes in their life stages, such as retirement or age-related loss (e.g., the death of a spouse or friend), as well as declining health, and increased mobility limitations (Astrid et al., 2019; Nancy, Newall & Verena, 2019). As a result, there has been a surge in interest in subjective aspects of older adult quality of life, such as happiness, social satisfaction, and loneliness (Nancy et al., 2019; Child & Lawton, 2017).
Keywords: Social relations; waqf fund; well-being; elderly; Malaysia
This research was conducted on purpose to examine the internal customer satisfaction level through service quality of Majlis Perbandaran Seremban (MPS). A survey on internal customer satisfaction level through service quality was conducted among internal staff in MPS involving 260 respondents. The attributes of service quality such as reliability, assurance, responsiveness, tangible and empathy have been identified in order to investigate whether or not these factor have significant relationship with customer satisfaction. From this study, the researcher able to determine the current level of internal customer satisfaction that they perceive from service provided by Majlis Perbandaran Seremban (MPS), from this research the researcher has found that among the elements tangible has become the most significant relationship toward customer satisfaction.
Keywords: internal customer, service quality, customer satisfaction
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