The penetration of the Internet and social media has helped Malaysia abreast with the other developed countries. Nonetheless, being a multicultural country, Malaysia has to ensure her multiracial population lives in harmony and peace. This happens with the integrated help of media control and regulations exercise in Malaysia: the Printing Presses and Publications Act (PPPA), Film Censorship Act, Broadcasting Act, Communication and Multimedia Act (CMA), and media ownership control. Many researches have been conducted pertaining to the Internet and social media that have been published locally in line with the development of the Internet and social media in Malaysia. Similarly, new media is also subjected to being controlled through methods such as controlling the Internet, blocking and filtering, and content removal. The chapter also looks into the impact of the Internet and social media on civil society, thus creating a momentum to promote toward giving suggestions for future research involving not only theories but also models using more sophisticated analyses. More research can be done and the future of research is bright. Other areas that can be looked at are the impacts of the Internet and social media on the young populace of the nation.
The popularity of Instagram as a political tool has world leaders adopting it as an integral part of their communications. Over the recent years, governments and world leaders have flocked to the mobile photo and video sharing social network to share their official as well as personal pictures with a worldwide audience. Malaysian politicians are jumping on the Instagram bandwagon as well. Almost all the prominent politicians have an Instagram account and a significant number of followers. As such, this study explores Instagram's affordance for visual imageries and political storytelling and its subsequent impact on political communication during election campaign. Methodologically, image analysis was conducted for two months on three Prime Ministerial candidates' Instagram accounts running up to the historic Malaysian 14th General Election that happened on May 9th, 2018. The result showed that the candidates were actively using Instagram and were uniquely authoring their own stories by switching between narratives that were personal and political. These narratives were presented through six image types that included 1) fieldwork, 2) professionally-produced campaign materials, 3) politician-at-work, 4) family, 5) personal activities and 6) throwbacks. In addition, this analysis offers a crucial look into the mediatization and personalization of politics and contributes to the academic literature on social media, election campaign, as well as political communication in Malaysia.
This study is part of a longitudinal study done on the audience reception of IIUM.FM, a campus radio the first study or phase 1 was done in 2011 and the second phase was done in 2016. This study specifically compares the non-listeners in Phase 1 (2011) and Phase 2 (2016) in terms of demographic characteristics, academic-related information and computer-related information. In addition, both internal and external factors that may intensify the listening to IIUM.FM are explored and so that the barriers and challenges facing the listeners are eliminated in the near future as IIUM.FM will remain as the only campus radio in IIUM. The same survey questionnaire is used in the data collection at both phases of the study. In addition to the comparison between both phases using t-test and ONEWAY ANOVA, a simple-multiple regression is conducted to determine the predictors of behavioral intention to listen to IIUM.FM. If the predictor is considered a barrier then it should be eliminated so that the listening habit of the students can be improved especially now that the radio can be listened to via multiple sources such as the app, webstream and social media. If the barriers are the reasons that prevent listening to IIUM.FM are removed, then there is a possibility that IIUM.FM are listened by many more students not only among IIUM students but also others worldwide. Contribution/ Originality:This study has contributed in the understanding of radio reception. However, it is small in scale and is targeted to a specific radio and audience. For a more in-depth understanding of radio listenership, future research should be conducted using the qualitative method such as in-depth interview with those who are involved in the planning, the programming, the broadcasting, gathering of information, conducting the program on air, and listeners. INTRODUCTION Campus RadioCampus radio is a type of radio station that is owned by colleges, universities or other educational institutions and most of them are run by students and faculty members. Most of the time, campus radio stations are used to train professional radio personnel, sometimes with the aim of broadcasting educational programming while other radio stations exist to provide an alternative to commercial broadcasting or government broadcasters. More specifically, many universities use their campus radio to train their broadcasting students. Campus radio offers an avenue for students to experience real-life broadcasting and audience management. It also allows the students to be more creative in developing their own unique content while being aware of the specific rules, laws and regulations
Media can play an important role in the public's voting decision. In Malaysia, Facebook the one of the most popular social media used in political communication. In relation, this paper investigates whether online news shared on Facebook set the political agenda for its readers. The Semenyih by-election offered an interesting case to study this relationship. In response to the importance of social networking sites as sources of information, news media organizations have set up Facebook channels in which they publish news stories or links to articles. This allows for wider news reach as well as audience participation. When audience members read and subsequently comment on news articles on Facebook, it becomes possible to identify public opinions and sentiments on the issues being covered. Content analysis was done on 300 issues highlighted by two Malay online news Facebook pages namely Malaysiakini BM and Sinar Harian during the Semenyih by-election. A total of 691 user issues were sampled to investigate whether user issues mirror the issues and sentiments presented in the news articles. The descriptive findings showed that news sentiments and audience sentiments are almost similar but did not exactly match.
In 2011, a study was conducted to look at students’ reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study found that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the online radio. In 2016, a corresponding study, closely based on the original 2011 study was conducted to chart and identify how technological changes and developments have further affected the radio listeners today and whether the factors that determined listenership in 2011 still apply in 2016. The study employed a quantitative research design using the survey method and the questionnaire as the research instrument. A total of 238 respondents were sampled for 2011 and 271 respondents for 2016. Results from the comparisons done between the two studies identified the impact of technological change on the campus radio and offered recommendations and suggestions to the University’s relevant authorities for further improvement.
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