While previously polarization was primarily seen only in issue-based terms, a new type of division has emerged in the mass public in recent years: Ordinary Americans increasingly dislike and distrust those from the other party. Democrats and Republicans both say that the other party's members are hypocritical, selfish, and closed-minded, and they are unwilling to socialize across party lines. This phenomenon of animosity between the parties is known as affective polarization. We trace its origins to the power of partisanship as a social identity, and explain the factors that intensify partisan animus. We also explore the consequences of affective polarization, highlighting how partisan affect influences attitudes and behaviors well outside the political sphere. Finally, we discuss strategies that might mitigate partisan discord and conclude with suggestions for future work.
When defined in terms of social identity and affect toward copartisans and opposing partisans, the polarization of the American electorate has dramatically increased. We document the scope and consequences of affective polarization of partisans using implicit, explicit, and behavioral indicators. Our evidence demonstrates that hostile feelings for the opposing party are ingrained or automatic in voters' minds, and that affective polarization based on party is just as strong as polarization based on race. We further show that party cues exert powerful effects on nonpolitical judgments and behaviors. Partisans discriminate against opposing partisans, doing so to a degree that exceeds discrimination based on race. We note that the willingness of partisans to display open animus for opposing partisans can be attributed to the absence of norms governing the expression of negative sentiment and that increased partisan affect provides an incentive for elites to engage in confrontation rather than cooperation.
We show that the demand for news varies with the perceived affinity of the news organization to the consumer’s political preferences. In an experimental setting, conservatives and Republicans preferred to read news reports attributed to Fox News and to avoid news from CNN and NPR. Democrats and liberals exhibited exactly the opposite syndrome—dividing their attention equally between CNN and NPR, but avoiding Fox News. This pattern of selective exposure based on partisan affinity held not only for news coverage of controversial issues but also for relatively “soft” subjects such as crime and travel. The tendency to select news based on anticipated agreement was also strengthened among more politically engaged partisans. Overall, these results suggest that the further proliferation of new media and enhanced media choices may contribute to the further polarization of the news audience.
Stories about crime provide several necessary ingredients for the successful marketing of news-concrete events with powerful impact on ordinary people, drama and emotion, and, above all, attention-getting visuals.The special attraction of television to crime is reflected in the content of local television news. In a recent study of fifty-six different cities, crime was the most prominently featured subject in the local news (Klite, Bardwell, and Salzman 1997). In some cities, crime accounted for more than 75 percent of all news coverage.We argue that local news coverage of crime follows a standard script that features two distinct elements. First, crime is violent. Armed bank robberies, homicides, "home invasions," car)ackings, and gang-related activities are now staples of local news. The second element of the crime script is the presence of a particular suspect. Episodic reporting requires a regular "cast" of characters the most prominent of which is the suspect. Given the visual nature of the medium, the importance of the suspect to the script means that crime news is often accompanied by racial imagery (Campbell,
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