2009
DOI: 10.1111/j.1460-2466.2008.01402.x
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Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use

Abstract: We show that the demand for news varies with the perceived affinity of the news organization to the consumer’s political preferences. In an experimental setting, conservatives and Republicans preferred to read news reports attributed to Fox News and to avoid news from CNN and NPR. Democrats and liberals exhibited exactly the opposite syndrome—dividing their attention equally between CNN and NPR, but avoiding Fox News. This pattern of selective exposure based on partisan affinity held not only for news coverage… Show more

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Cited by 1,426 publications
(1,070 citation statements)
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References 40 publications
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“…The ability of political information consumers to easily select from among a tremendous variety of sources suggests that citizens have greater control than ever over the number and nature of political information sources they rely on, and thus greater opportunity to selectively expose themselves to attitudinally congruent information exclusively. Research supports this view, showing strong support for selective exposure online (Iyengar and Hahn, 2009;Johnson, Bichard, and Zhang, 2009;Knobloch-Westerwick and Meng, 2009;Stroud, 2007Stroud, , 2008, and an overarching tendency of people to seek out news and political information that supports their preexisting attitudes and beliefs. Moreover, selective exposure behavior is particularly pronounced under conditions of abundant information options (Fischer, Schulz-Hardt, and Frey, 2008), such as the environment of Web-based political information.…”
Section: Selective Exposure and Credibilitymentioning
confidence: 62%
See 1 more Smart Citation
“…The ability of political information consumers to easily select from among a tremendous variety of sources suggests that citizens have greater control than ever over the number and nature of political information sources they rely on, and thus greater opportunity to selectively expose themselves to attitudinally congruent information exclusively. Research supports this view, showing strong support for selective exposure online (Iyengar and Hahn, 2009;Johnson, Bichard, and Zhang, 2009;Knobloch-Westerwick and Meng, 2009;Stroud, 2007Stroud, , 2008, and an overarching tendency of people to seek out news and political information that supports their preexisting attitudes and beliefs. Moreover, selective exposure behavior is particularly pronounced under conditions of abundant information options (Fischer, Schulz-Hardt, and Frey, 2008), such as the environment of Web-based political information.…”
Section: Selective Exposure and Credibilitymentioning
confidence: 62%
“…Evaluations of trustworthiness are complicated as well, as source identity itself is often elusive in online contexts. Moreover, the rise of narrowcasting has implications for source trustworthiness, since many news consumers today actually prefer sources that are biased toward their perspective because they see them as more credible than less congenial sources (Iyengar and Hahn, 2009;Kahan et al, 2010;Oyedeji 2010). Given this shifting media landscape and evolving news consumption preferences, we next consider what is learned from research on source credibility in newly emerging political communication contexts.…”
mentioning
confidence: 99%
“…After all, people tend to select news coverage that is congruent with their political views (Coe et al, 2008;Iyengar & Hahn, 2009;Morris, 2005). This makes it less likely to be exposed to news that raises hostile media perceptions and evokes anger.…”
Section: Discussionmentioning
confidence: 99%
“…People's attraction to likeminded news results in selective exposure to opinionated news (Coe et al, 2008;Garrett, Carnahan, & Lynch, 2013;Iyengar & Hahn, 2009;Jamieson & Cappella, 2008;Morris, 2005). Subsequently, people's opinions may polarize, as hearing opinions you already hold echoing in the media provides legitimacy to even stronger believe in these ideas (D. A. Jones, 2002;Sunstein, 2007).…”
Section: Opinionated News and Political Attitudesmentioning
confidence: 99%
“…Indeed, it is widely known that citizens selectively expose themselves to information (Bennett and Iyengar 2008;Bolsen and Leeper 2013;Stroud 2011;Kim 2007;Iyengar and Hahn 2009;Iyengar et al 2008;Garrett 2009b,a;Garrett, Carnahan, and Lynch 2013;Feldman et al 2011;Smith, Fabrigar, and Norris 2008) and meta-analysis suggests that political selective exposure is especially potent (Hart et al 2009). While individuals select messages based on prior attitudes, they also appear to engage in selective exposure according to ideology, habit, and topical interests (Bennett and Iyengar 2008;Prior 2007;Iyengar and Hahn 2009;Baum 2002). Given this selectivity, there is value in knowing how individuals are affected by treatments they actually encounter in the real world.…”
Section: Effects Of Self-selected Political Communicationsmentioning
confidence: 99%