Infotainment is the umbrella term that covers the fusion of entertainment and journalism within different media genres. Infotainment-a linguistic blend of information and entertainment-can be understood as two related developments: (a) news becoming more entertaining, and (b) entertainment taking up political topics. Thus, infotainment should not be understood as one separate news genre. Instead infotainment is an umbrella term for a range of genres that provide a softened form of political communication by combing information and entertainment within one outlet (Otto, Glogger, & Boukes, 2017). Figure 1 illustrates the infotainment concept: Infotainment is not a genre in itself, but a construct encompassing various underlying genres that represent entertaining formats of political information. There are five infotainment genres in the media landscape as well as in academic work: soft news, opinionated news, political satire, entertainment talk shows, and political fiction. The rise of infotainment began in the late 1980s when government regulations were relaxed in multiple countries that had not-until that time-permitted private parties to broadcast television. With the advent of commercial television channels, audiences gradually fragmented and competition for viewers increased. News outlets, therefore, could no longer simply assume that people would tune in; the new media environment provides so many alternatives that citizens not interested in politics can easily avoid the news. To maintain advertising revenues, an audience-centered approach to newsmaking has allegedly become dominant in which the public is considered to consist of consumers who want to be entertained rather than citizens who should be informed. Accordingly, news producers have begun to tailor their product to the needs of the market. News coverage has thus become a potential source of revenue for media companies instead of just a societal duty. Consequently, many producers of news are guided by a media logic in which news outlets aim to commercially survive, rather than by a public logic in which informing the audience would be the primary goal. A review of scholarly definitions reveals three dimensions in which news coverage can be categorized as less or more entertaining (Reinemann, Stanyer, Scherr, & Legnante, 2012): (a) whether the covered subject matter is politically relevant or not; (b) whether political news items stress public relevance or personal consequences; and (c) whether political news coverage is objective and factual or explicitly includes the opinions and interpretations of journalists. People have increasingly tuned out from the traditional forms of news coverage and instead turned to lighter alternatives (i.e., infotainment) or they use these new news formats in addition to their consumption of traditional news. Infotainment may draw wider and/or different audiences than regular journalism; following uses-and-gratifications theory, people consume media (including news programs) not only to gain information but also to be ...