No abstract

Digital transformation is a new trend in Industrial Era 4.0, leading to a new business pattern called the digital economy exacerbated by the crisis due to the Covid-19 pandemic. However, Indonesian Micro, Small, and Medium Enterprises (MSMEs) actors face obstacles in carrying out the business transformation process, as 90% of Indonesian MSMEs are still run conventionally. Therefore, the problem regarding resource unreadiness became the background of this research. This research aimed to find out the following aspects of MSME actors: (1) innovation priority during the Covid-19 pandemic, (2) acceptance of e-commerce, (3) levels of technology adoption, (4) difficulty levels in changing and adapting to technology, and (5) digital transformation in developing businesses due to the Covid-19 pandemic. This research employed a descriptive-quantitative approach in which the data were collected by distributing questionnaires to MSME actors in several cities in Indonesia. The results showed that (1) marketing innovation is the priority of MSMEs, (2) the majority of MSME actors are very receptive to the e-commerce, (3) the digital technology of e-commerce is major needed in MSMEs, (4) MSME actors find difficulties and obstacles in adaptation process, and (5) the combination of offline and online marketing methods became MSME actors' choice as a survival strategy during the Covid-19 pandemic.

The paper enhances micro-cognitive understandings of how organisational values can build internal reputation. Drawing-on a multi-method case study of a private hospital in Malaysia, we show the process of how values are internalised within organisations. We illustrate how different internal actors are important for embedding organisational values at various stages, and show the interplay between them. We show leaders are important for role modelling and engaging, managers are important for embedding and reinforcing, and employees are important for empowering and reciprocating. We argue that in order for values to be internalised, leaders, managers and employees need to effectively create, communicate and enact those values. Rather than values being imposed by a single dominant internal actor, we show that they can be diffused by internal stakeholders at different hierarchical levels. We find that the internalisation of organisational values helps to form positive perceptions of the values and creates individual behaviours that correspond to those values. While the literature has focused on what dimensions and which stakeholders influence reputation building, we show how micro-cognitive processes build internal reputation from organisational values.

Strong organizational reputation is essential, but its relationship with the process of aligning organizational and employee values is not well understood. Our detailed case study of a private hospital demonstrates for the first time how organizational reputation can be enhanced by better alignment between individual and organizational values. We argue that value congruence is a precondition for building a favorable reputation, particularly through the improved service quality that flows from it. Our framework extends the effects of value congruence to reputation and explains how alignment occurs through four key remediation phases: awareness, articulation, acceptance, and action. Our model highlights the dynamic relationship between organizational and individual values, and the complex interplay between value congruence, employee behavior, communication, and reputation. Our study advances theoretical understandings of the link between value congruence and reputation via improved service quality and provides practical insights for organizations both within and beyond the healthcare sector.

The contradictory values about sinden's bodies are still experiencing a pejorative meaning. Sinden's bodies are often conceptualized with the commodity and power of sexuality. Negative stereotipe inherent in his profession, have made the existence of his body as a commercial object. This article aims to prove the power of the dominant party in exploiting the appearance of sinden. This paper also describes the correlation of sinden body mastery and its relation to the view of intersectionality. Descriptive qualitative was used to explore the data for depth. This article used to Miles & Huberman Models for analyze all data in the field. Sinden's performance in cultural performances has a close relationship between structure and power which allows the dominant party to exercise power over the sinden body. This forms the manifestation of gender construction that leads to the formation of consumer culture in the show. Sinden identity is formed performatively from a series of cultural performances held in society.