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The internalizing of export operations inside the firm is examined with data from 2,264 Spanish exporters. An interpretive framework for understanding the channel integration decision is designed and tested. Results confirm that a higher proportion of firms decide to externalize their export marketing activities in the marketplace versus keeping them inside the firm. Additionally, some hypotheses related to the selection of the optimal level of channel integration in the international arena are also empirically tested. The results also suggest some potentially fruitful areas for future research.

A modified version of the expectation/performance paradigm was applied in a specific group tour situation to measure the relative importance of tourism services and attractions to satisfaction with a weekend motorcoach tour to Niagara Falls. It was determined that the experience level of the traveler did not significantly affect expectations norperformance ratings. Utilizing repeated measures ANOVA, two service features (tour escort service and convenience of departurepoints) and one attraction (sightseeing) were singled out as being the attributes which contributed significantly to satisfaction with the trip and to intention to book another tour. These three variables were not rated as most important in the travelers' tour selection processes.

This study found that consumers' perceptions of product features is influenced by the context of the features: both the absolute and relative importance of features in overall attractiveness and satisfaction appear to be contextual. Core conditions amusement parks must meet are cleanliness and the presence of nice scenery; water rides and roller coasters are also important, as is an uncrowded family atmosphere. Other features vary in importance.

Due to the increased domination of industrial sales channels by distributors, suppliers must develop strong relationships with industrial distributors in order to succeed in new markets. Initiating partnering relationships with distributors in new markets, however, entails significant risks and commitments with the prospect of substantial long‐term rewards. To help suppliers assess and select distributor partners, this study focuses on the starting‐point of the relationship by exploring industrial distributors' expectations of benefits. A nationwide survey of US industrial distributors showed that distributors expect financial and competitive differentiation benefits with greater differentiation benefits inferred to lead to fewer financial benefits. Several observable distributor characteristics can be used by suppliers to conduct preliminary assessments of distributor expectations and thereby prepare for a healthy future relationship.