No abstract

The Halal market in the United Kingdom is worth $4.5 billion and is anticipated to grow at a rate of 5% each year. In the United Kingdom, there is a growing demand for Halal food, which has resulted in the formation of various unregulated Halal Certification Bodies. In the halal food market, the problem of halal authenticity has recently become a serious concern. The purpose of the paper was to determine the effect of product attributes and marketing stimuli on customer attitudes toward halal food among Muslim customers in the U.K. A cross-sectional study was adopted for this study. The sample of the study included the Muslim customers who have consumed halal food in the U.K. The authors used a survey method to collect the quantitative data. A total of 384 responses were received and data were analysed using SPSS. The findings of the study revealed that product attributes such as country of origin have a significantly greater influence on the customer attitude towards halal food compared to other product attributes. The findings further showed that marketing stimuli such as sales’ location impact on customer attitude however advertisement did not have any impact on customer attitude towards halal food. The finding held perspectives from Muslim customers in the U.K and contributes to the stimulus-organism-response theory by incorporating product attributes and marketing as stimulus factors that affect the internal psychological state i.e., customer’s attitude in the case of the U.K. The implication of this study was to recommend Halal enterprises import halal food from Islamic countries for U.K customers, research the strategic location and select the hypermarkets, that handle halal food with care.

Digital tracing is a proven effective means for the Malaysian government to trace and control the spread of COVID-19. However, the process of tracing and tracking in order to manage the spread of the pandemic have in many ways compromised personal information to third party applications. Malaysia is not the only country that uses digital tracing to manage the spread of the pandemic. Various countries have chosen different methods for digital contact tracing to manage the spread of COVID-19 and some are less respectful of privacy than others. This paper analyses Malaysia’s Personal Data Protection Act 2010 (PDPA) and its effectiveness in protecting personal data during the pandemic as Malaysians continue to utilise the contact tracing mobile applications such as MySejahtera and SELangkah. The researchers applied doctrinal research method and analysed the current Malaysian legislation on data protection. It should be noted that the PDPA does not apply in the case of government collection and would not require federal and state agencies to be transparent in their data management.

Objective - University branding becomes critical issue due to increasing number of private universities in Malaysia. Although education efforts in Malaysia has been continuously progress, institutions have difficulties to maintain as a powerful brand in competitive industry. Methodology/Technique - Bringing back a brand that consumers already familiar can save a lot of money. While some of institutions are able to maintain its brand image, some are still struggling even to meet the break even and unable to reposition the brand. While there are past studies and experiences on brand knowledge structures in hand, it is still confusing stage for how one could rebuild the brand image to achieve the intended positioning. Findings - The academic literature is particularly sparse in addressing this, and it is a confusing issue for the practitioners. The research discovers the theoretical foundations that relate to rebranding concepts and most critical factors that contribute to rebuilding the brand image of private institutions in Malaysia. Novelty - The current study seeks to shed light on the challenges of undertaking a rebranding exercise and introduce a framework that caters to the needs of brand managers at higher education institutions in Malaysia. Type of Paper: Review. Keywords: Brand Rejuvenation; Corporate Culture; Consumption Experience; Social Media; IMC. JEL Classification: A10, A30, A39.

Background - The Malaysian ageing community’s IT aptitude is limited and is a key factor preventing Malaysia’s ageing population from successfully entering Industry 4.0. This study aims to digitalize Malaysian older people with e-commerce. This will require cybersecurity awareness training due to potential cybersecurity threats when conducting business online.    Furthermore, this study advances the Industry 4.0 initiatives set by Malaysia’s National Industry 4.0 Policy Framework by means of a voluntary community-based training program. It also creates a policy that elevates Malaysia’s senior citizens’ current level of ICT innovation baseline commensurate with Industry 4.0 transformation standards.  Methods – Participatory action research was conducted with members in a Senior Citizen Activity Centre (PAWE) through focus group discussions. Each focus group consisted of 6-8 people. Through identifying the community’s problem in the focus groups, an e-commerce platform was developed for the elderly to commercialise their existing products. The dissemination of e-commerce training and cybersecurity awareness were also conducted as part of mitigating fraud relating to online transactions.    Results – The findings show that PAWE members’ IT aptitude was limited, that they needed assistance with understanding the e-commerce platform, and that they had limited cybersecurity awareness.   Conclusions – The country’s ageing population programs and services are preparing for an ageing nation. In order for Malaysia’s ageing population to become self-sustainable, researchers suggest that Malaysian older persons become entrepreneurs. Third generation entrepreneurs must also be supported by social innovation, technological innovation, and cybersecurity awareness, which leads to achieving IR 4.0 and meets the economic, social and sustainable environmental goals.