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As primary producers of knowledge, academics are required to create and disseminate research. The advent of internationalisation has given great emphasis to the importance of travel as it pertains to the success of an academic career and the international standing of an institution. However, academics who are highly aeromobile—particularly researchers working in the field of climate change—are now facing allegations of hypocrisy that in some cases may compromise the efficacy of their (climate) research. The novelty of this chapter arises from the application of the cultures framework to the study of academic air travel. It highlights three key elements—cognitive norms, practices and material culture. In this chapter, the cultures framework is adopted to provide a structure within which to consider individual and institutional pathways to achieve a reduction in academic flying. By exploring the interplay of cognitive norms, practices, material culture, support and barriers, the gap between academic theory and institutional realities and practices can be systematically explored and fully elaborated. Furthermore, in doing so, academics may be encouraged to engage in critical self-reflection of the cognitive dissonance between personal intentions to reduce air miles and behaviours to the contrary.

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Purpose This study aims to shape the future of academic air travel practices by identifying the challenges between existing air travel-related policies and practicing responsible air travel. Design/methodology/approach With increasing concern over global warming, many institutions have implemented sustainability programmes to tackle carbon emissions and create sustainable practices. COVID-19 has resulted in many universities seizing the opportunity to maintain reduced levels of academic air travel emissions. However, the outdated travel-related policies have caused much scope for tension arising from the policy gap between pre-COVID university travel policies and academics' intentions to reduce their air travel emissions. This study interviewed academics at the University of Otago (New Zealand) to elicit detailed narratives of their perceptions of the university’s air travel-related policies, generating co-created and mutually informative insights. Findings The present programme of in-depth interviews with academic staff revealed that while most staff accept the need to reduce air travel emissions, they face challenges concerning career advancement, equity and equality issues. Universities will need to evolve their travel-related policies to address these challenges, enabling academics to adopt new practices that do not unreasonably disadvantage themselves, their disciplines or their institutions. Originality/value The findings contribute to the literature by highlighting the institutional policy challenges to responsible academic air travel and the need for the current policy gap to be resolved. The authors propose directions for a responsible academic air travel future that will require both top-down and bottom-up approaches involving academics and institutions.