Despite progress toward poverty alleviation, policy making still lags in thinking about how individuals experience poverty as overlapping sources of disadvantage. Using the lens of intersectionality, this article identifies the gaps that arise from a conventional focus on isolated facets of poverty. Insights generated from an analysis of extant scholarship are used to develop a road map to help policy makers develop programs that address the complex experience of poverty and promote transformative solutions.

This article examines deviant marketplace behaviors that appear in marketing systems involving subsistence consumer merchants, and their beneficial and detrimental implications. Deviant marketplace behaviors are violations of social norms that often arise among subsistence consumer merchants facing conflicting normative goals and incompatible means for meeting such goals. Social and environmental factors that exacerbate such conflicts, common in bottom-of-the-pyramid marketplaces, are explored within a deviant behavior typology. The research uses ethnographic data gathered from subsistence consumer-merchants to illustrate ways in which deviant behavior can be beneficial or detrimental and the unique challenges that partnering with subsistence consumer merchants may entail. It also provides insights into what conflicting norms and deviance engender in marketing systems.

Purpose This paper aims to argue for a need for a paradigm shift in business education that would move the focus of curriculum away from profit maximization at all costs to incorporation of principles of sustainability. Design/methodology/approach This is a conceptual paper that argues for a major shift in business education, one that not only incorporates diversity and interdisciplinarity and integrative learning at its core, but also does not superficially conflate sustainability with corporate social responsibility and/or business ethics. Findings This paper discusses the broader concepts of diversity, integrative learning and interdisciplinarity related to curriculum design and several approaches for integrating a broadened definition of sustainability through business school curricula and pedagogy. Research limitations/implications The paper only discusses a few of the many factors that are needed for the argued need for change in business school curriculum. Social implications It is important to educate future managers with consciousness of sustainability not only for the sake of the communities of today and future generations but also for corporations to stay sustainable in the future when some of the natural resources they use today will be much scarcer. Originality/value A typical business school in the twenty-first century is not educating future managers and entrepreneurs for the realities of a business life today, let alone getting them ready for the world of tomorrow in which obtaining resources and addressing supply chain and waste management issues will be remarkably different. Therefore, it has become imperative for business schools to start a paradigm shift that moves the focus of business school education away from the historical one of profit-maximization toward one that has sustainability at its core.

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Building from past research on religion and self‐construal, this research is the first known research to explore the relationships among religion (Western vs. Eastern vs. nonreligious), moral vs. justice message appeals, and ethical consumption. In two studies utilizing the context of Fair Trade products, we show differences in the effectiveness of moral and justice message appeals to encourage ethical consumption based on one’s religious or nonreligious affiliation. Study 1 uses an Amazon’s Mechanical Turk (MTurk) sample of 197 adults, finding through MANOVAs that moral (justice) appeals are the most effective at increasing purchase intentions for ethical goods among Western (nonreligious) consumers. Study 2 extends these questions to Western and Eastern religious consumers using a Qualtrics panel sample of 279 adults, finding through MANOVAs that moral (justice) appeals are more effective for Western (Eastern) religious consumers. Equally important, Study 2 results show that these effects occur regardless of religiosity level, emphasizing the need to understand consumers’ religious affiliation more so than religiosity level. Results from both studies also show that change efficacy positively influences Fair Trade purchase intentions which, surprisingly, encourages ethical disengagement. Results also examine the purchase motives of customers, finding nonreligious and Eastern religious consumers to be motivated by concern for others, while Western religious consumers are motivated out of concern for self. In sum, marketing practitioners desiring to encourage ethical consumption should use self‐based moral appeals (e.g., “do this because it is the right thing to do for yourself”) when targeting Western religious consumers or countries with predominantly Western religious followers, while using others‐based justice appeals (e.g., “do this because it is the fair thing to do for others”) when targeting Eastern or nonreligious consumers or countries mostly representing these affiliates.