This paper analyzes teleworkers’ technostress evolution over time, as well as its effects on these individuals’ work-related well-being over time. The proposed research model was tested using a survey-based longitudinal study with individuals that forcibly moved to teleworking in the context of a COVID-19 lockdown at two points in time (T0 and T1). Results indicate that two techno-stressors (work–home conflict and work overload) generated strain in teleworkers, which in turn decreased their satisfaction with telework and perceived job performance. In addition, teleworkers experienced two types of enduring technostress: synchronous effect (i.e., stressors generating strain at T1), and a cumulative reverse causation effect (i.e., strain at T0 has an effect on stressors at T1). These findings contribute to cognition, work, and technology literature by providing a more complete understanding of teleworkers’ technostress and its possible cumulative effects over time. Practical insights for managing technostress when moving to and remaining in teleworking are provided.

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This research improves the field's understanding of subsistence consumers by investigating how low socioeconomic class relates to expectations of complexity from new products. The study tests a model of the relationship between consumer socioeconomic class, self-esteem, self-assessed capabilities, and knowledge about product domains, and the influence of self-esteem, self-assessed capabilities, and product domain knowledge on consumer expectations of complexity when facing a new product technology. A sample of 266 Colombian consumers representing different socio-economic classes is used to test the model using structural equation modeling. The results show that self-esteem, self-assessed capabilities, and product domain knowledge are predictive of expectations of complexity, with low self-esteem, low capabilities, and low product knowledge leading to higher complexity expectations. Socioeconomic status relates closely to self-esteem, self-assessed capabilities, and product domain knowledge and can be used as a surrogate for the individual-level constructs.

This article examines deviant marketplace behaviors that appear in marketing systems involving subsistence consumer merchants, and their beneficial and detrimental implications. Deviant marketplace behaviors are violations of social norms that often arise among subsistence consumer merchants facing conflicting normative goals and incompatible means for meeting such goals. Social and environmental factors that exacerbate such conflicts, common in bottom-of-the-pyramid marketplaces, are explored within a deviant behavior typology. The research uses ethnographic data gathered from subsistence consumer-merchants to illustrate ways in which deviant behavior can be beneficial or detrimental and the unique challenges that partnering with subsistence consumer merchants may entail. It also provides insights into what conflicting norms and deviance engender in marketing systems.

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