Brown sugar agroindustry in Karangrejo Hamlet, Karangrejo Village, District Garum, Sub Province Blitar an attempt hereditary and has lasted more than 40 years. Looking at these facts, it is interesting to study how much added value and benefits that result. The purpose of this study was (1) To analyze the added value of coconut sap is processed into sugar, (2) To analyze the costs, revenues and benefis from the processing of coconut sap into sugar, and (3) To analyze the financial feasibility of this business. This study conducted a census of all business units that exist in the study area as much as 38 units. The results of this study showed that the average added value processing of the coconut sap into sugar in the production process is of Rp705,90 per liter of coconut sap or 76,01 percent of the value of its products. The average cost to be incurred by the agroindustry brown sugar every month is Rp2.797.699,76, the number of brown sugar production average of 420 kg per month and is able to provide an average monthly revenues of Rp3.357.789,47 that average benefits of Rp560.089,71. R/C Ratio value in brown sugar agroindustry is more than 1, that is at 1,2 which means agroindustrial processing coconut sap into sugar worth developing.

In Indonesia, Melaleuca leucadendron Oil is only produced in several regions, including the District of Buru, Ambon, Seram, New Guinea, Java, and Borneo. This

The purpose of this study is to analyze the effect of marketing mix on purchasing decisions of East Nusa Tenggara local products, to analyze the effect of marketing mix on consumer satisfaction of local products and to analyze the indirect effect of marketing mix on research satisfaction. The results showed that the variable price, place, promotion directly had a positive and significant effect on the purchasing decision variable. The product variable directly has a positive but insignificant effect. variable product, price, place, promotion directly have a positive and significant effect on customer satisfaction variables. The purchasing decision variable is not indirectly a mediation for the product variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the price variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the place variable and the consumer satisfaction variable. The purchasing decision variable is indirectly mediating for the promotion variable and the customer satisfaction variable.

<pre>Industrial agro requires efficient marketing distribution making it easier for consumers to get their products and can optimize the benefits to achieve a large market share. The purposes from this research is to identify the distributional channel toward fruit and vegetable processing product sale, to analyze the efficient rate on fruit and vegetable processing product, and to formulate the distributional efficiency rate improvement strategy which is not efficient using Data Envelopment Analysis (DEA) is done by WDEA (Warwick DEA) Software. Limitations in the efficiency measurement in this study is the input and output variables. Input variables include the number of retailers, delivery volume, and distribution costs. Variable output includes the volume of sales, revenue and profits. The result of distributinal efficiency analysis toward fruit and vegetables processing product selling namely: (1) used are zero-rate and one rate distributional channeling. (2) There are 8 distributional channeling which is efficient includes in Malang, Batu, Kediri, Tuban, Magelang, Jombang, Lumajang and Surabaya. Meanwhile 7 distributional channeling area which is not efficient are Blitar, Banyuwangi, Bojonegoro, Trenggalek, Lamongan, Ponorogo, and  Mojokerto. (3) Improvement strategy toward distributional channeling area which is not efficient are explained below: (a) decrease the sending volume according to the efficiency target; (b) increase the selling volume based on the efficiency target in order not to get heaping on product so it can give advantage for industrial agro; and (c) add the total amount of retailer toward distributional area which is not efficient.</pre>

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.