BackgroundThe use of e-cigarettes is proliferating globally, especially among youth and even children. Marketing is a known risk factor for e-cigarette initiation, yet little is known of e-cigarette marketing on social media in low- and middle-income countries. This study compares e-cigarette social media marketing in India, Indonesia, and Mexico, three such countries with different regulatory environments.MethodsInstances of e-cigarette marketing on social media platforms were identified via the Tobacco Enforcement and Reporting Movement (TERM), a digital tobacco marketing monitoring system. Through systematic keyword-based searches, all tobacco marketing posts observed between 15 December 2021 and 16 March 2022 were included in the analysis. The final sample included 1,437 e-cigarette-related posts on Instagram, Facebook, Twitter, YouTube, and TikTok, which were systematically content analyzed by independent coders after inter-reliability (Cohen's Kappa K > 0.79) was established using a theory-derived codebook. The final data is represented in percentages and frequencies for ease of presentation.ResultsWe observed e-cigarette marketing online in all countries studied, yet there was variation in the volume of marketing and types of accounts identified. In India, where e-cigarettes were comprehensively banned, we identified 90 (6%) posts; in Mexico, where e-cigarettes were partially restricted, 318 (22%) posts were observed; and in Indonesia, where there were no restrictions, 1,029 (72%) posts were observed. In both India and Mexico, marketing originated from retailer accounts (100%), whereas in Indonesia, it was primarily product brand accounts (86%). Across countries, e-cigarettes were mostly marketed directly to sell products (India: 99%, Indonesia: 69% and Mexico: 93%), though the sales channels varied. Product features, including e-liquid flavors, device colors and technical specifications, was the most prominent message framing (India: 86%; Mexico: 73%; Indonesia: 58%). Harm reduction messaging was most popular in Mexico (8%) and was not common in Indonesia (0.3%) or India (0%).ConclusionOur study provides important insights for tobacco control stakeholders on the evolving nature of e-cigarette marketing in low- and middle-income countries. It underscores the presence of e-cigarette marketing, including in countries where comprehensive regulations exist, and suggests the importance of continuous monitoring to keep up with industry practices and strengthen tobacco control stakeholder efforts to counter them.

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In March 2020, the Italian Government declared a state of lockdown to curb the spread of the COVID-19 pandemic. This led to many challenges in the provision of rehabilitation services to people with disabilities. Consequently, there was a transition to the telematic provision of healthcare as an adaptive approach to the constraints posed by the pandemic. In the visual rehabilitation field, the lack of international guidelines for telematic rehabilitation led to pioneering interventions, which were challenged by difficulties in the use of technological devices by visually impaired individuals. The purpose of this chapter is to identify the peculiar features that could enable the provision of visual telerehabilitation during the pandemic by analyzing the procedures followed in the implementation of a visual telerehabilitation protocol in Italy and the outcomes thereof.

Abstract-We present a work in progress on a face biometry system for visually impaired users -the result of a very close interaction among scientists, engineers, and a users group formed by visually impaired and social assistants. The prototype under development implements recent trends of video analysis and follows closely the suggestions given by the working group, with the ambitious goal of developing a device easy to use that can be an effective help to improve communication and inclusion of visually impaired population. The prototype works real-time processing the incoming video stream to the purpose of locating the presence of people and spotting known faces. Each event of interest produces a simple audio feedback to the user, allowing him or her to locate the presence of people before they start talking or highlighting known faces in noisy environments. So far the prototype has been quantitatively validated through a set of experiments carried out in lab; also a qualitative evaluation by a heterogeneous group of perspective users, users' relatives, social workers, and experts gave us many positive comments and useful feedbacks for future work.

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