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There is a danger of diversity becoming a corporate buzzword. […] Rightly or wrongly you get fed up of hearing it. I don't think it's bad for anyone to strive for diversity for whatever reason, diversity in my opinion is a good thingbut maybe companies are only striving for it because it makes them look good and it's in danger of becoming just another word they can add to their website.

This paper reflects critically upon part of the findings of research about key activists' experience of disability politics in Cyprus from 1966 to 2004. Disabled activists' experience of politics is conceptualized through a critical analysis of the different stages they went through while struggling to develop the disability movement in the given social, cultural, political and historical context. Having located this research in the theoretical sphere of feminism and postmodernism I have developed a model to illustrate the strength of feminism and postmodernism in understanding disability, the contribution of feminism in explaining disability politics and the limitations of postmodernism in guiding powerful disability politics. Finally, I use this model to reflect critically on the need for theory to guide disability activism.