No abstract

It is generally believed that referral reward programs (RRPs) work because recommendations from friends or relatives are perceived as impartial and trustworthy in analogy to what happens with word-of-mouth recommendations. To understand how an incentivized recommendation affects recommendation behavior, we conducted qualitative interviews and two experiments. We show that recommendation behavior is driven by the givers perception (i.e., their metaperception) of how they will be viewed by the receivers. Metaperception, in turn, is affected negatively by the presence of an incentive, and positively affected by the tie strength between the giver and the receiver. Our findings show that RRPs can have a positive, neutral, and negative effect on recommendation behavior depending on the relative strengths of the negative indirect effect of incentive on recommendation behavior via metaperception, and the positive effect of the perceived attractiveness of the incentive on recommendation behavior.

Examines consumers’ motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the counterfeits viewed such purchases as less risky, and trusted stores that sell counterfeits more. They did not see counterfeits as too unfair to singers or the music industry, thought they benefit the society more, and did not see people who buy them as unethical. We also investigated the influence of social, personality, and demographic factors on consumers’ attitude towards piracy. We found that the more value‐conscious and less normatively susceptible one was, and the less integrity one had, the more favorable was one’s attitude towards piracy. Demographic characteristics were also significant in influencing attitude. Males and those from lower income groups held more favorable attitudes. Finally, attitude towards piracy was significant in influencing purchase intention.

Religion is a key source of core values and one of the most deeply psychological experiences; however, prior research has often inadequately measured religion's influence on consumption behaviors. Our research addresses criticisms of prior research by (1) reducing cultural bias by conducting research within one country, (2) examining both religious affiliation and religiosity, (3) exploring numerous consumption behaviors (social status desire, materialism views, sustainable behaviors, environmental views, and volunteering behavior) in a within-subjects design, and (4) testing religion's effect on consumption behavior with over 1,000 participants. Findings provide insight for consumer well-being. Specifically, consumers high in external religiosity are more materialistic, more sustainable, and more likely to volunteer than consumers low in external religiosity. Consumers high in internal religiosity are also more likely to be sustainable and hold pro-environmental views. In addition, Buddhists and Hindus are less likely to hold pro-environmental views than Christians. Buddhists are more materialistic than Christians, and Hindus are less desiring of social status than Christians. In addressing the criticisms of prior research in the context of consumption, our research builds on values-based and social-based theories.

Confucian Asia, Generalized trust, Trust in institutions,